Tag: <span>consumer psychology</span>
Nissan Turns 800-Mile Range Into a Wild Chase
Nissan France dramatises a technical range claim as a family chase, showing how story beats spec in electric mobility marketing.
Kissan’s 6.17M-Mum Proof Strategy
How Kissan turned a real-tomatoes claim into family participation and made 6.17M mothers its proof, plus the strategy lessons.
62% now prefer being hard to influence to being influencers
TBWA Backslash finds 62% would rather resist influence than become influencers, and 75% doubt viral content is authentic. Trust beats reach.
Jio Story: Which Data Persona Did the Decade Make You?
Four data selves—Saver, Binger, Hotspot Hero, Reel Royalty—show how India moved from rationed data to shared ritual. A consumer behaviour read.
Heer by GIVA makes Diwali a self-gifting occasion
Heer by GIVA's Diwali campaign turns festive gifting inward. A behavioural read of the self-gifting pitch and the two new collections.
SBI Life’s Anokhe Heere turns para-athletes into diamonds
SBI Life's Anokhe Heere follows a boy who hunts for diamonds in junk and finds value in Indian para-athletes. Here is the…
The Shared-Screen Psychology of India’s Pop-Culture Moments
Why a cricket huddle, a finale night and a wedding reel reveal the shared-attention layer behind India's data habit.
OPPO Find X10 Sells Unplanned Moments, Not Camera Specs
OPPO India's Find X10 launch film builds its pitch around candid joy and quiet tears. Here's the psychology behind why that works.
Heer by GIVA puts self-gifting at the heart of Diwali
Heer by GIVA's 'Heer Se Shuru Diwali' reframes festive jewellery as a gift for yourself, not just others. Here's the psychology.
Jio Story: What Changes When the Kirana Goes Cloud-First
Kirana ledgers move from paper to cloud, changing how shops remember customers and how customers expect to be known. A consumer psychology…
The psychology behind Nutella’s Ranveer Singh Diwali ad
How a hazelnut spread uses ritual, nostalgia and Ranveer Singh’s energy to claim a seat at the Diwali table—and what marketers can…
Saif Ali Khan’s Ghee Prize Is Now a Brand Memory
How an unscripted KBC reaction over a two-year ghee supply became a meme, followed Saif Ali Khan to Instagram and resurfaced on…