Category: <span>Consumer Behaviour</span>
India’s Premium Wave Is Outgrowing Its Metro Map
India's premiumisation wave is spreading beyond metro India. Homes, phones, cars and daily essentials are trading up. Here's what brands should do…
Global Consumer Confidence Climbs for Third Straight Month
Ipsos' July 2026 index rises 1.1 points to 49.0, with India leading at 67.1. Here's the psychology behind the third straight gain…
Consumer confidence is flat. The signals are not.
Ipsos’ September 2026 index is unchanged at 48.4, but India leads at 66.9. Here’s why the now-next gap matters for brand strategy.
Trust, not tech, is the real AI adoption barrier
New Ipsos data across 23 markets shows emotional connection, not AI capability, drives customer adoption. Trust is the real barrier.
Why AI Efficiency Alone Won’t Fix Customer Experience
Ipsos research across 23 markets shows 48% of interactions feel ‘Nothing Notable’. Frictionless AI doesn’t build loyalty; emotional peaks do.
Consumers Are Rethinking Sustainability in 2026
Ipsos finds climate concern remains high, but cost, trust and health now shape which sustainable choices consumers actually make.
Why Cricket Fans Now Want Participation, Not Just Scores
CREX turned cricket's second-screen habit into scale: 125M+ downloads and 22-24 minutes of daily engagement. Here's the psychology behind it.
Coca-Cola Golden Cans: The Psychology of Owning a Win
Coca-Cola turns Spain's World Cup win into a limited-edition golden can sold via Zepto and Blinkit. Here is the psychology driving the…
What 100 Waves of Ipsos Consumer Tracking Teach Brand Strategy
Ipsos Market Essentials now spans 15 markets and 100 waves. The shift from pandemic tracker to ongoing consumer pulse matters for brand…
Zero-Click Searches Mean Visibility Is No Longer Enough
As AI chatbots reshape search, clicks and rankings no longer equal brand presence. Here's what the zero-click shift means for trust and…
Rediffusion-Bharat Lab Report Maps India’s Relational Buying
A new Rediffusion-Bharat Lab report turns everyday Indian rituals into marketing signals: family decisions, muhurat timing, social proof.
Gold Sales Fell 15% During Ganesh Chaturthi—Here’s Why
A 60% gold price surge pushed Ganesh Chaturthi volume down 15%. Yet wedding and self-purchase demand stayed resilient—what this reveals.