Category: <span>Consumer Behaviour</span>
66% of Indian Concert-Goers Chase the Crowd ‘Chills’ Moment
BookMyShow's OOO survey of nearly 1,700 concert-goers finds 66% call singing along with fans their top 'chills' moment, and 46% get post-concert…
Dhanteras gold sales near Rs 60,000 cr as price drop lures
Dhanteras gold sales value is expected to rise 15-20% to about Rs 60,000 crore, but volumes stay flat. Here's the psychology behind…
Solo living is marketing’s next big shift
Ipsos's November update says brands must prepare for more solo and smaller households. Here's the psychology—and the practical moves—for marketers.
How a $5,000 loan and two jockstraps built the sports bra
A $5,000 loan, two jockstraps and a sister's joke created the sports bra in 1979. The lesson: category-defining products start with felt…
870M Indians Access Indic Content—Make Regional Strategic
Why reach without relevance fails in India's multilingual market, and why regional creators must join strategy before the national creative is locked.
How Familiar Fashion Trends Turn Into Buying Behaviour
Stripes are old, but their styling feels new. Yugeena S.'s retail observation shows how familiar visuals become demand signals and reframe brand…
How Nearly 1,000 Creators Drove 440M Views for Flipkart, POCO
Flipkart and POCO swapped banner-led Diwali ads for nearly 1,000 niche creators, building viral reach plus retail and tech trust to cross…
Energy Drink Label on Trial in India’s $1.6B Market
India's regulator says PepsiCo and Monster used 'energy drink' labels to dupe buyers. What the label fight means for brand managers.
IGP’s Sabki Diwali Meethi brings security staff into gifting
Inside IGP's Sabki Diwali Meethi: a checkout add-on that lets customers send sweets to security staff, and why the gratitude play works.
At-home services spend ₹48.69 crore to build a habit
Snabbit, Urban Company and Yes Madam are pouring crores into making at-home services a daily habit. Trial is easy; repeat usage is…
Premium appliances grow 11% as festive-first buying fades
Why Indian appliance buyers are ditching festival-first shopping for an always-on upgrade cycle—and how brands can stay relevant all year.
Why gold loan renewals catch first-time borrowers by surprise
Renewal sounds like a formality, but lenders often treat it as a fresh credit decision with new checks, charges and revised terms.