Category: <span>Storytelling</span>
Hyundai enters micro-drama with Terribly Tiny Tales
Why Hyundai's six-part Diwali micro-drama with Terribly Tiny Tales turns cars into story characters and what brands can learn from it.
Hyundai tests 2.5-minute microdramas to lift recall
Hyundai teams with Terribly Tiny Tales on six Diwali microdramas, then judges 15 days of recall, brand lift and sales impact among…
AI Can Build an Ad in 10 Minutes, But Not the Big Idea
At a live AI creative challenge, speed was the easy part. Leo India's winner trained his tools and kept the idea human—here…
How Spinny’s Manki Bhai series earned 16 million views
Spinny's six-episode series with Manki Vlogger passed 16 million views by turning a used-car purchase into character-led fiction. Here's what marketers can…
What Reliance Digital’s Diwali film teaches about memory marketing
A Diwali campaign that uses fading memories, old photographs and a grandfather's story shows how electronics brands can sell emotion, not just…
Two years old, 19 wins: The Unicorn Films’ craft-first run
A two-year-old production house turned a familiar wedding ritual into an award-winning film, taking 19 LOA wins. Here is what marketers can…
Helios Luxe signs John Abraham to sell watch stories
Helios Luxe signs John Abraham to narrate a phased campaign on luxury watch craftsmanship. Here is why storytelling earns the premium.
Anmol Biscuits’ Diwali film turns distance into a gift moment
Anmol Biscuits' 'Rishton Ka Uphaar' film makes a son's absence the reason its Uphaar Box matters. Here's the psychology behind the campaign.
How DBS Bank India got 30M views with B2B comedy
DBS Bank India turned tax payments, trade finance and scam awareness into family comedy, earning 30 million views and 81% view-through rate.
Candyman turns Halloween fear into Desi togetherness
Candyman's 'A Desi Halloween' flips a tired horror trope - fear as a reason to connect - and turns a global ritual…
Tissot makes 1853 feel like a gift
Tissot's festive film turns its 1853 founding into a train journey through product firsts. Here's what it teaches about heritage storytelling.
Nissan Turns 800-Mile Range Into a Wild Chase
Nissan France dramatises a technical range claim as a family chase, showing how story beats spec in electric mobility marketing.