Category: <span>Branding</span>
Cybertruck ends at 8% of Musk’s promised sales
Tesla is ending the Cybertruck after a bold launch price, design flaws and recalls turned interest into distrust. Here are the branding…
Dior’s hand-drawn holiday ad sparks AI authenticity debate
Dior’s Night in Color is beautiful, but viewers spotted AI telltales. Why the luxury rush to look handmade is also a trust…
Marico’s 45% Foods surge is a lesson in going offline
Marico expects 4700BC to break even early and is pushing digital-first brands into general trade. Here's what founders can learn from the…
How Solitario Turned ₹5 Crore Into ₹90 Crore in 25 Months
Inside Solitario Diamonds' launch to ₹90 crore in 25 months: CMO Kabir Kate on point-of-view branding, cultural campaigns and lab-grown luxury.
Christmas Ads Still Bet on Celebrities Over Creators
Creators dominated marketing budgets all year, but the first Christmas campaigns still put celebrities front and centre. Here is the psychology behind…
Pringles India: Premium First, Scale Later
How Pringles India built premium distinctiveness through selective distribution, cultural stunts and distinctive assets before its first big film.
Diwali 2026 ads trade formula for emotional connection
From Myntra's queer love story to Amazon's sibling nostalgia, Diwali 2026 campaigns use emotional truth instead of festive cliches. Here's what to…
SRK hits $177.9M brand value: why marketers return
Kroll now values Shah Rukh Khan's celebrity brand at $177.9 million. Here's why decades of trust still make him India's most valuable…
Build Belief, Not Just a Customer Base
The next enduring brands won't just capture customers. They'll build belief-led communities where identity, consistency and participation create belonging.
What Apple’s 600-Seat Music Hall Really Sells
Inside Apple's 600-seat, 48-speaker Music Hall at Battersea is a world-building play to convert fans, artists and the future of home sound.
Hershey’s Kisses turns Diwali interruptions into a brand moment
Hershey's Kisses adapts 'Giving Kisses Is Hard' to Diwali, turning a couple's interrupted moment into a case study in culturally flexible branding.
Visit Norway turns Trump’s insult into 5M organic views
Visit Norway turned a crude political insult into a global design story. Here is the reframing lesson behind 5 million organic views.