Category: <span>Pricing Psychology</span>
Handset, TV makers to cut output 20% after festive slump
Festive electronics sales fell about 25% and phone and TV makers now plan up to 20% production cuts. Here's the pricing psychology…
The Times tests macro payments beyond 680,000 subscribers
The Times of London is testing one-off 'macro payments' for high-value guides, chasing non-subscribers without cannibalising its 680,000-strong base.
Jio Story: The Zero-Price Cue That Reset Data
In 2016, the Welcome Offer did more than give free 4G: it moved India's reference point from metered cost to unlocked data.
Why 77.4% of agents advertised below final sale
New 2026 research shows asking prices anchor buyers and agents alike: more bidders often submit lower opening offers, and traffic is not…
What a 0.8% Sales Uptick Can’t Fix
Why endless promotions teach buyers that the deal price is the real price—and what McDonald's, Nissan and Sweetgreen reveal about protecting pricing…
Etude’s India test: K-beauty novelty hits a pricing wall
Etude is betting on skincare-infused complexion and local launches, but novelty alone won't justify K-beauty's price gap in India.
Target’s $5 holiday playbook: anchors, exclusives, AI
How Target's $5 candles, daily deals and Ask Target AI reveal a price-ladder strategy for budget-conscious holiday shoppers.
Jio Story: The Welcome Offer Reframed India’s Data Question
The 2016 Welcome Offer was less a discount than a reference-price reset. Here's what it taught marketers about selling possibility instead of…
Croma CMO: online isn’t always cheaper, offline owns 70%
Croma CMO Amit Agarwal busts the online-is-cheaper myth, with 70% of electronics sales still offline and price parity keeping stores competitive.
How Lollapalooza’s $550 Pass Sells Out in 15 Minutes
Lollapalooza's four-day pass sold out in 15 minutes. Information withholding, urgency and a $515 decoy made $550 feel like a bargain.
Jio Story: When Free Reset the Data Reference Point
The 2016 Jio launch didn't just cut data prices; it reset India's reference point. A look at the zero-price playbook and what…
Reliance Digital’s festive sale bets on 50% second-product discounts
Reliance Digital's Festival of Electronics uses a 50% second-product discount and exchange bonuses up to Rs20,000 to build bigger festive baskets. Here's…