Category: <span>Pricing Psychology</span>
Reliance Digital Anchors Sale With iPhone 17 Pro at Rs 56,990
Reliance Digital's Festival of Electronics Sale opens with the iPhone 17 Pro at Rs 56,990, plus exchange, card and second-product offers. Here…
How Jio’s Welcome Offer Rewired Data Expectations
The 2016 launch offer didn't just give data; it reset India's reference point for what connectivity should feel like—and marketers still study…
Diet Coke at ₹70: the MRP still says ₹50
Diet Coke's 330 ml can now sells at ₹70 in select stores while its MRP still reads ₹50. The price split is…
Apple cuts iPhone 18 Pro orders by 20% as premium demand softens
Apple cut iPhone 18 Pro component orders by up to 20% after price hikes and costlier memory chips cooled demand. A pricing…
Why Overpricing Backfires: The Psychology of Listing Prices
Savills' latest research shows why sellers overprice in weak markets, how stale listings change buyer perception, and why pricing is psychology first.
The Zero-Price Effect Behind Jio’s 2016 Welcome Offer
How Jio's 2016 Welcome Offer used zero price to reset India's data reference point, and what that shift taught marketers about habit-led…
Pricing psychology: why a quiet first week kills sales
Savills finds that in weak markets, overpricing does more than delay a sale—it makes buyers assume something is wrong. Here's what that…
Why a $90 Hoodie Makes a $45 T-Shirt Sell
A $90 hoodie makes a $45 T-shirt feel like the sensible buy. Here's how artists can use price anchoring in merch and…
Why 5-8% price hikes won’t cool festive appliance demand
Appliance prices are up 5-8% ahead of the festive season, yet brands still expect double-digit growth. Premiumisation, EMI and replacement demand explain…
$87K Bitcoin Feels Pricey? Blame Anchoring
A TradingView note shows how Bitcoin around $87K can look expensive or cheap depending on the anchor. Here's what it means for…
Apple’s 75.4% Services Margin Is the Real Pricing Story
Apple's pricing power isn't about cheap iPhones. A 75.4% Services margin reveals how anchoring, tiers, EMI and trade-ins make premium feel justified.
Amazon removed Kindle buttons—now sells them back for $35
Amazon spent a decade removing physical page-turn buttons. Now $35 clickers and $80 covers sell the feature back. Here's the psychology.