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Category: <span>Marketing Psychology</span>

Dish TV's Vzy Crossed Rs 200 Cr—Now It Wants the Platform
Marketing Psychology

Dish TV’s Vzy: Rs 200 Cr Sales and a Platform Play

Dish TV's Vzy crossed Rs 200 crore in cumulative sales by bundling TVs, OTT and linear content. The real bet is owning…

3 min read
Why Cashfree's soan papdi joke is smart B2B marketing
Marketing Psychology

Why Cashfree’s Soan Papdi Joke Makes B2B Marketing Work

Cashfree’s festive campaign with Biswa Kalyan Rath turns the soan papdi joke into a B2B message about payment gateway expectations. Here’s why…

2 min read
Why HIT’s New Ad Sells the Nest, Not the Roach
Marketing Psychology

Why HIT’s New Ad Sells the Nest, Not the Roach

Godrej HIT’s new Shefali Shah TVC reframes pest control as a root-cause problem. Here’s why set-and-forget formats change buyer behaviour.

2 min read
AI-to-AI negotiation is arriving in ad ops
Marketing Psychology

AI-to-AI Ad Buying: The Trust Layer Needs Human Judgment

ADvendio's report says autonomous AI could soon discover inventory, negotiate terms directly. Here's what that means for marketers.

3 min read
Patagonia's $100 Nudge to Turn Customers into Voters
Marketing Psychology

Patagonia’s $100 Voting Nudge, Decoded

Patagonia is investing $11.2 million to turn customers into voting advocates—and the design is a masterclass in behavioural activation.

3 min read
A day-one sellout built on naming consumer doubt
Marketing Psychology

How Lava Virat’s ‘Shaq Hatao, Lava Uthao’ Sold Out Day One

Krea8’s Flipkart launch for Lava Virat used consumer skepticism as the creative hook—and sold out on day one. Here’s the psychology behind…

3 min read
Visible effort makes identical results feel 8.1% more valuable
Marketing Psychology

Why AI Shows Its Work: The Labor Illusion, Explained

Visible effort—spinners, progress bars, AI reasoning—makes the same result feel more valuable. Here's the psychology and what marketers can do.

3 min read
Retail media's brand-building gap
Marketing Psychology

Why Retail Media Networks Still Struggle as Brand-Building Channels

Retail media networks now promise full-funnel reach, but attribution models and budget silos keep pulling spend toward performance. Here's why.

3 min read
Why 91% of India’s Next Gen Notice Funny Brands
Marketing Psychology

Why 91% of India’s Next Gen Pay Attention to Funny Brands

New Snapchat-Omnicom research shows 91% of India's Next Gen pay more attention to funny brands—and forced humour can backfire. Here's what marketers…

3 min read
Stop Asking Creators for Sales. Ask for Consideration.
Marketing Psychology

D2C Brands Are Measuring Influence With the Wrong Ruler

Why judging creators on sales alone misses their real job: trust and consideration. Watch branded search and depth ratios instead of raw…

2 min read
Swiggy’s Noice: Own Brands That Solve, Not Just Save
Marketing Psychology

Swiggy’s Noice Bet: The Psychology Behind Own Brands

Swiggy’s Noice has reached 46 categories, 380 SKUs, and one in ten Instamart baskets. Here’s the behavioural strategy behind the quick-commerce own…

2 min read
AI Won’t Replace Creators—It Raises the Stakes
Marketing Psychology

Why AI Won’t Replace Creators—It Just Raises the Stakes

Creators are moving from AI fear to leverage, but the real moat is human judgment, voice, and trust. Here’s the psychology behind…

3 min read