Category: <span>Marketing Psychology</span>
IRS returns after six years with trust-and-attention metric
The Indian Readership Survey is back after six years with digital readership and a planned trust-and-attention metric that goes beyond reach.
Ipsos: Only 13% of orgs reach leading CX maturity
Only 13% of organisations reach leading CX maturity, while 57% deliver their brand promise, Ipsos finds. The gap is a capability problem.
The B2B Paradox: Bigger Stakes, Louder Emotions
B2B buyers weigh specs and spreadsheets, but the bigger the decision, the more emotion runs the show. Here is how to sell…
What $11.6B of Campaign Ads Really Bought
Record $11.6B political ad spend produced viral stunts, not persuasion. Here's what brand marketers can learn about attention and trust.
What Effectiveness Awards Teach Indian Marketers
The strongest Indian campaigns start with a business problem, not a brief. Here is what effectiveness awards reveal about insight, media and…
70% of Marketing Leaders Are Stuck on Channels, Not Business
The India CMO Index 2026 finds 70% of marketing leaders cite short-termism and ROI pressure. Here's how to shift reviews from channel…
The Hidden Psychology Behind the NHL’s 32-Team Jersey Drop
Fanatics and the NHL are using local design and staged reveals to turn 32 special-edition jerseys into a season-long anticipation engine.
What retail, fashion and SaaS can teach hospitality marketing
A Hilton marketer shows hospitality can borrow occasion-led positioning, identity cues and friction-free journeys from retail, fashion and SaaS.
Spotify uses Gullak cast to reframe Diwali chores
Spotify's new Diwali ads with the Gullak cast show how a familiar song can turn festive chores into shared family rituals.
Instagram’s 90-minute video bet is really about retention
Instagram's reported 90-minute video test isn't just a YouTube play. It's a reminder that discovery is cheap and continuity builds brands.
Why AI Marketing Fails: Accountability Without Authority
AI marketing projects often fail for an overlooked reason: marketing has accountability without decision authority. Here is how leaders can fix it.
CSR Comms Now Measures Behaviour Change, Not Reach
CSR communication is shifting from awareness to behaviour change. Here's what brand and marketing leaders can borrow from the next frontier.