Category: <span>Marketing Psychology</span>
The Pavlovian myth: relevance beats emotion in ads
Watson brought Pavlov's conditioning to ads and the industry followed. Modern search experiments suggest usefulness, not emotion, drives sales.
The generosity boom is really reputation marketing
Anthropic pledges 5% of its value to a public fund, Musk promises SpaceX shares for kids, and Washington mails $500 checks—but the…
Jio Story: The Welcome Offer That Reset Data’s Baseline
How Jio's 2016 Welcome Offer reset India's reference point for mobile data—and the behavioural lesson marketers still use.
When Jio’s Data Reset Became Collective Memory
Why the 2016 data reset and the first video call home became collective nostalgia, and what that shared memory can teach brand…
How the Welcome Offer Rewired India’s Data Psychology
In 2016, the Welcome Offer turned data from a scarce metered resource into an everyday default. Here is the psychology marketers can…
Why Supertails put a family under the table this Diwali
Supertails’ #NoBangDiwali film swaps humans and pets, using humour to make viewers feel how fireworks change Diwali for animals.
Why FMCG brands stall between ₹100 and ₹400 crore
FMCG veteran Suresh Ramachandran's new book gives founders a four-step SURE framework for scaling beyond the ₹100–400 crore stage.
Jio Story: The Welcome Offer Reset India’s Reference Point
Jio's 2016 Welcome Offer did more than give away data. It reset India's mental benchmark for what data should feel like—and left…
Why 750M daily transactions make customer quality critical
YES Bank CMO Nipun Kaushal on why acquiring the right customer, responsible data use and human trust matter more than just leads.
When Data Stopped Being the Story
The 2016 Welcome Offer reset pricing, but the deeper shift was behavioural: data became a quiet daily utility, from chai-stall UPI to…
Saif Ali Khan’s Ghee Prize Is Now a Brand Memory
How an unscripted KBC reaction over a two-year ghee supply became a meme, followed Saif Ali Khan to Instagram and resurfaced on…
Jio Story: The Nostalgia in a First Video Call
How a 2016 data moment became a shared memory of first video calls home—and why collective nostalgia is a strategic layer brands…