Skip to content
Marketing Mentalist
The Brand Briefing Get Featured
Marketing Mentalist
Campaign archive
Popular Funny Emotional AI IPL Celebrity OOH Gen Z Luxury Moment marketing

Category: <span>Marketing Psychology</span>

The Welcome Offer that reset what India expected from data
Marketing Psychology

Jio Story: The Welcome Offer That Reset India’s Data Reflex

The 2016 Welcome Offer rewired what India expected from data: from cost anxiety to utility behaviour. A marketer's read of the reset.

3 min read
CTV budgets are up 43%; brands still measure views, not action
Marketing Psychology

CTV spend jumps 43%, but Huella says views are not enough

Huella's Singapore push bets that interactive CTV formats, not just better targeting, can turn viewer attention into measurable action.

3 min read
15B+ views show real-time sports marketing is the new playbook
Marketing Psychology

15B+ Views Teach Brands About Real-Time Sports Marketing

The Knicks' Game Four comeback drew over 15B social views and record merch sales. Here's how brands can trigger ads at emotional…

2 min read
Style DMs became 500+ clients and an app equity stake
Marketing Psychology

Style DMs became 500+ clients and an app stake

A fashion creator turned repeated audience requests into a 500+ client styling service, equity in Driptail, and a diversified creator-income model.

3 min read
Why a first video call home feels like everyone's memory
Marketing Psychology

First Video Call Home: How Shared Memory Forms

A private first became a shared timestamp. Why India's 2016 data moment works as collective nostalgia—and what marketers can reuse.

3 min read
How a dal question makes invisible tech feel familiar
Marketing Psychology

Jio Story: AI Everywhere Feels Possible at the Kitchen Counter

The future stops feeling foreign when it speaks your kitchen’s language. How everyday cues turn 5G, cloud and AI into something ordinary.

3 min read
Miraggio sells the moment work stops
Marketing Psychology

Miraggio markets the pre-festive mental checkout

The bag brand's LinkedIn-first 'Off The Clock' campaign borrows the Out of Office cue to market the moment people mentally leave work.

3 min read
Kids' TV Hits a 50-50 Split and Breaks a Remote Bias
Marketing Psychology

Kids’ TV Hits a 50-50 Split and Breaks a Remote Bias

Warner Bros. Discovery's kids' chief traces the missing girl characters to a remote-control bias — and the 50-50 split now forcing change.

3 min read
Why Your First Video Call Home Became Everyone's Memory
Marketing Psychology

Jio Story: The First Video Call Home That Became Everyone’s

Why "my first video call home" became a collective memory—and how shared moments do marketing work no ad can.

3 min read
Why 2016's first video call home became shared nostalgia
Marketing Psychology

When a First Video Call Home Becomes Shared Nostalgia

Collective nostalgia turns a private milestone into a shared reference. The first video call home shows how brands get embedded without being…

3 min read
The 2016 Welcome Offer reset what India expected from data
Marketing Psychology

Jio Story: 170 Days That Taught Marketers a New Rule

In 2016, Jio's Welcome Offer didn't just cut prices. It reset India's data expectations and gave marketers a new rule for behaviour…

3 min read
9x lead growth with zero extra headcount
Marketing Psychology

A 9x Lead Jump in Japan—With Zero New Headcount

How HubSpot rebuilt Japan's email automation in two months, split technical and cultural work, and grew qualified leads 9x without new hires.

3 min read