Category: <span>Marketing Psychology</span>
Festive marketing’s ROI test: 40% creator-led sales at Theater
Festive marketing is moving from reach to measurable sales, as brands lean on creators, WhatsApp and quick commerce to close the attention-to-purchase…
Jio IPO News: How a no-exit structure builds trust
Jio Platforms has filed its RHP for India's largest IPO. The structure is the story: no offer-for-sale, insiders aligned, debt reduction first.
Jio Story: The Dal Question That Makes AI Feel Like Home
When Mummy asks an AI for a dal recipe, Jio's 5G, cloud and AI priorities stop sounding like infrastructure and start feeling…
Jio Story: The Welcome Offer’s Reference Price Reset
The 2016 Welcome Offer reset what India expected from data. Free didn't just cut price; it created a new mental baseline for…
Jio Story: Why Shared Memories Outlive Campaigns
Why Jio's 2016 data moment became a shared memory, how 'my first video call home' works as collective nostalgia, and what brands…
Jio Story: What 170 Days of Unlimited Taught Marketers
In 2016, Jio's Welcome Offer made data feel limitless and changed what Indian consumers began to ask. Here's the psychology marketers still…
81% of Indian marketers still plan for reach, not attention
A new report finds Indian media planning still prioritises reach over attention: 81% rank reach in their top three metrics, only 17%…
BGMI uses 4 films to tell players ‘Soch Kum, Khel Maximum’
BGMI's new campaign reframes hesitation as overthinking and lowers the skill barrier so casual play feels like the natural first choice.
Navratri Ads Tap Festive Rituals to Make Brands Familiar
Why brands like Baskin Robbins, Dulux and Havmor are borrowing dandiya, colour and protection rituals to make themselves instantly familiar.
Jio’s Welcome Offer and the Zero-Price Effect
The 2016 Welcome Offer removed the data meter and reset what Indian consumers expected. A look at the zero-price effect behind a…
Safari tracking block cuts publisher eCPMs 10.5%
Apple's latest Safari tracking block is already trimming publisher eCPMs by 10.5%. Here's why the real hit may still be ahead —…
Some 10M-Follower Meme Pages Cost ₹50,000 a Post
Meme pages are moving from late-campaign buzz to planned media. Here's why brands now pay for native voice, timing and community over…