Category: <span>Marketing Psychology</span>
Safe advertising is quietly draining your brand
Approval filters catch offensive ads but miss the quiet failure of safe creative. Here's why emotion wins and how to recalibrate review.
Why 62% of fans now want real rooms, not just feeds
Creators are moving audiences off feeds and into live events, and brands are counting turnout, not reach. A look at the post-feed…
Only 57% of Brands Consistently Deliver Their Experience Promise
Ipsos's latest Experience Perspective season offers a sharp warning: only 57% of organisations deliver the experience their brand promises. Here's how to…
ESOMAR 2024: Ipsos puts AI empathy and scent data on trial
Ipsos's ESOMAR 2024 lineup spans scent-emotion mapping, 4M synthetic journeys and AI empathy pilots. Here is what marketers should watch.
Trust, memory shortcuts and shifting milestones
Ipsos's October update suggests brand recognition runs on memory shortcuts, AI adoption runs on trust, and life milestones are moving more than…
Attention Is Marketing’s Most Depreciating Asset
ETBrandEquity and Samsung Ads are convening an invitation-only townhall on October 9 to help CMOs convert attention into boardroom trust and enterprise…
The Psychology Behind Why Customers Don’t Buy the Future
A dazzling launch can win attention, but adoption needs a use case people already recognise. What Google Glass, Tata Nano and UPI…
What Overstimulated Cities Teach Marketers About Attention
Attention is a finite resource, and overstimulated cities spend it before brands get a chance. Here's what marketers can do about it.
Why Chasing AI Search Citations Is a Losing Strategy
Reddit's share of ChatGPT citations fell 86% in a month. The lesson for marketers: stop chasing unstable AI search and lead with…
ASCI’s New AI Ad Labelling Rules: What Marketers Need to Know
India's ad watchdog has issued guidelines on labelling synthetic content. Here's when AI needs a disclosure and what it means for trust.
AI Killed the Old Performance Playbook. Judgement Is Next
AI compresses days of performance work into minutes, but volume is the baseline. The real edge is judgement, hypothesis-led testing and cultural…
AI’s Next Act Is Reading Audience Psychology
New research on 1,055 YouTube videos and 633,000 comments shows AI can decode why content resonates, moving marketing past volume.