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Category: <span>Marketing Psychology</span>

Discipline Psychology for SIP Consistency
Marketing Psychology

HSBC #StayDiSIPlined: Discipline Psychology for SIPs

How HSBC Mutual Fund’s #StayDiSIPlined campaign uses identity and emotional discipline to keep young retail investors consistent with SIPs.

3 min read
Why Life Insurance Marketing Is a Trust Game
Marketing Psychology

Why Life Insurance Marketing Is a Trust Game, Not a Volume Game

Nitin Mehta, Bharti AXA Life's marketing and distribution head, explains why being understood matters more than being heard in trust-led categories.

3 min read
A $14,000 ad, a government label, and a trust problem
Marketing Psychology

The Psychology of a $14,000 Government-Funded Ad

A government-funded spot starring Donald Trump shows how authority, repetition and framing shape attention—and where the ethical line sits.

3 min read
Social Panga gives 12 rejected ideas a second life
Marketing Psychology

Social Panga turns 12 rejected ideas into a second-chance marketplace

Social Panga's 12th anniversary platform gives shelved ideas a second life—and reframes creative rejection for marketers.

2 min read
How Vedanta turned sustainability into a daily habit
Marketing Psychology

Vedanta turns sustainability into a daily employee habit

The campaign uses weekly pledges and on-ground events to turn ESG goals into visible employee actions — a lesson in commitment and…

3 min read
How Stayfree normalises periods through boys
Marketing Psychology

Stayfree Hands Boys the Period Conversation

Stayfree's Daughter's Day film puts a boy at the centre of a period conversation. Here's the peer-influence psychology behind normalising a taboo…

2 min read
Marketing's identity crisis
Marketing Psychology

Marketing’s Identity Crisis: AI Still Can’t Find the Buyer

AMA's 2026 study: 64% of marketers using identity resolution say they reach buyers effectively, versus 31% without. The fix: start with the…

3 min read
The Psychology of Ganeshotsav 2026's Festive Ads
Marketing Psychology

Ganeshotsav 2026 Ads: The Psychology of Festive Relevance

How the best Ganeshotsav 2026 campaigns used ritual, local context and real needs to turn festive advertising into participation.

2 min read
Why the back of a billboard is now a creative surface
Marketing Psychology

Why Brands Now Use the Back of a Billboard as Creative Media

Star Health and Safi turned billboard backs into brand ideas. What makes it attention or wasted reach? A framework from OOH leaders.

3 min read
Why a keychain pet may sell AI
Marketing Psychology

Meta’s Muse Charm Uses Cute to Sell Trust in AI

At Meta Connect, the Muse Charm reframes AI as a nameable pet. Why cuteness may be the trust shortcut high-anxiety tech has…

2 min read
Flipkart’s Gen Z CAPTCHA: Slang as a Gate to Offers
Marketing Psychology

Flipkart’s Gen Z CAPTCHA Turns Slang Into an Exclusive Offer

Flipkart and McCann India are using Gen Z slang as an access test for Big Billion Days offers. Here is the psychology…

3 min read
Dish TV's Vzy Crossed Rs 200 Cr—Now It Wants the Platform
Marketing Psychology

Dish TV’s Vzy: Rs 200 Cr Sales and a Platform Play

Dish TV's Vzy crossed Rs 200 crore in cumulative sales by bundling TVs, OTT and linear content. The real bet is owning…

3 min read