Category: <span>Marketing Psychology</span>
6M Views, Almost Zero Sales: The Relevance Problem
A comedy creator's course promo hit six million views and generated almost no enrolments. Why relevance, not reach, decides influencer sales.
A 642% Citation Jump Is Rewriting Digital PR
HubSpot's AEO data shows a 642% jump in comparison-article citations and 58% more mentions. AI visibility is becoming earned media's real scoreboard.
The Everyday Data Behind Jio’s Invisible Utility
A chai stall UPI ping, a study group video call, a road trip map. The psychology behind data that became everyday utility.
Jio’s 2016 Welcome Offer Was a Frame, Not a Discount
The 2016 Welcome Offer did more than cut price. It removed data from India's mental meter and reset what customers noticed next.
A 25% Discount Can Halve Profit and Train Fans to Wait
Flash sales turn 'eventually' into 'right now'—but repeat them often and fans learn to wait. A look at scarcity, loss aversion and…
My First Video Call Home: A Memory India Shares
Why does a private first video call feel like a national memory? The psychology of collective nostalgia behind Jio's 2016 data moment.
Himalaya BabyCare Sells First-Bath Trust in 8 Languages
How Himalaya BabyCare's first-bath film uses a nurse's authority and eight languages to turn new-parent anxiety into trust—and what brands can borrow.
Why CRED’s absurd loan-stacking ad sticks
CRED turns two dull money warnings—loan stacking and EMI bounces—into theatre with Rakhi Sawant and Sonam Bajwa. Here's why the absurdity works.
Heineken sees 8% awareness lift from just 2.2 seconds of attention
Heineken paired brand-lift surveys with attention time and found 2.2 seconds of attention lifted unaided awareness 8%. Here's why that matters for…
Jio’s Welcome Offer: Free Data as an Expectation Reset
In 2016, Jio's Welcome Offer changed the question from what data costs to what data can do. Here's the psychology marketers still…
SEBI bets on understanding to win over non-investors
SEBI's 'Samajh Se Investing Simple' campaign uses trust, simplicity and verification cues to move non-investors from fear to action.
John Lewis’s Long Wait and the Psychology of Giving
John Lewis's 2011 Christmas film flips a child's impatience into the joy of giving—and shows how brands can sell feeling, not products.