Category: <span>Branding</span>
What Apple’s iPhone Duo Teaches About Brand Innovation
Apple's $1,999 foldable iPhone Duo is more than a pricing story. Innovation without marketing is a secret—here are seven rules for brand…
BKT’s brand playbook: B2B credibility before B2C advertising
How BKT used manufacturing scale, sports naming rights, and a 2026 consumer launch to turn origin skepticism into brand equity.
Why Bathroom Names Are a Brand Naming Masterclass
Restroom, bathroom, water closet: the euphemism treadmill shows why consumers, not brands, ultimately decide what a name means.
Samsung’s Apple Roast Is More Than Just Twitter Banter
Samsung turned Apple’s iPhone Duo launch into a real-time roast. Here’s what the banter reveals about challenger positioning and share of voice.
Marketing Leadership Moves Signal AI, Content and Experience Bets
From Accenture's AI-focused CMO hire to Network18's content-first elevation, this week's moves reveal where brands are placing strategic bets.
Complan Turns a Real Teen Cricketer Into Its New Brand Icon
Complan is shifting its iconic Complan Boy from advertising character to real teen achiever. Here’s why the refresh works for a legacy…
CEAT’s Brand Evolution: From Rugged Rhino to Smart Mobility
CEAT replaced its rhino and ‘Born Tough’ tagline with a safer, smarter mobility purpose. Here’s what the repositioning teaches brand leaders.
What Somany’s Brand Refresh Teaches About Durable Positioning
Somany's shift from a celebrity tagline to an architect-focused identity shows how brands stretch across emotional and technical buying jobs.
What BMW’s Ranveer Singh bet says about brand voice
BMW India has named Ranveer Singh as Brand Voice for the new 7 Series. Here's why the pairing is a lesson in…
Why Havas Bet on Luxury Experience Design in India
Havas India has launched Shortcut Shobiz India with Paris-based Shortcut. Here's the consumer psychology behind why luxury brands are buying experiences, not…
20 Years Of Brand Ideas: What Still Holds True
Branding Strategy Insider marks 20 years of brand thinking. Here's what its anniversary essay reveals about positioning, clarity and brand value in…
Why Havas Is Betting on Luxury Experience Design in India
Havas India, Shortcut and Shobiz have launched a luxury experiential agency in Mumbai. Here's the consumer psychology behind the bet on experience…