Category: <span>Branding</span>
KFC bets on store design to win back the chicken wars
KFC lost its top-three U.S. chicken spot in 2025. Now a store-first redesign, refreshed menu and Colonel Sanders aim to turn latent…
Sabhyata’s Diwali Film Questions Who Gets a Home
Sabhyata's Ghar Aayi Lakshmi uses Diwali ritual to challenge the 'families only' rental rule. Here's the brand strategy behind it.
The CMO Signs the Ads. The CEO Signs the Brand
Why Tony Hsieh built Zappos without call scripts or call-time targets—and why the CEO, not the CMO, signs the real brand. A…
Vadilal revenue hits ₹1,109.54 cr but profit slips
Vadilal's mascot-led push tries to close a relevance gap as FY26 revenue rises 9.47% to ₹1,109.54 cr, profit slips, and Reliance enters…
Firefox Bikes’ ₹6,000–₹20,000 Premium Balancing Act
How Hero Cycles kept Firefox distinct, added a value sub-brand, and used experience retail to hold the premium middle without dilution.
Bosch Home Comfort places ₹900 crore bet on two AC brands
Bosch Home Comfort plans Bosch-branded ACs next year, using Hitachi for mainstream and Bosch for premium to chase a double-digit share in…
Embedded finance sells the product but hides the brand
Embedded finance makes buying cover frictionless, but customers rarely recall the insurer. Brands must build recall when another platform owns the sale.
How Naturals Grew From 125 to 175 Stores on an Ingredient Promise
Naturals scaled from 125 to 175 stores on a no-artificial-ingredients claim, sub-1% ad spend, and a franchise consistency risk.
Bosch’s dual-brand AC plan: ₹900 crore for double-digit share
Bosch Home Comfort will position Bosch super-premium and Hitachi mainstream as it chases double-digit AC share in India with a ₹900 crore…
Apple’s first touchscreen MacBook Pro breaks a decade-old brand rule
Apple's first touchscreen MacBook Pro reverses a decade of saying no. What the shift teaches marketers about brand principles and product identity.
Ajay Devgn fights FDA over Vimal Elaichi ad
Ajay Devgn's High Court challenge to an FDA notice over Vimal Elaichi ads puts surrogate promotion and celebrity accountability under the spotlight.
Himalaya BabyCare banks on 97% natural to answer winter doubts
The winter campaign turns first-time parents' skincare questions into a positioning hook, from allergy fears to layering over oil.