Category: <span>Branding</span>
The Face Shop flips festive beauty order with skincare first
The Face Shop's Diwali campaign reframes skincare as the first step of festive prep, not an afterthought, turning routine into ritual.
Dabur Real’s Diwali ad puts friendship before the product
Dabur Real’s Diwali film leads with a child’s act of friendship rather than the pack, a lesson in emotional branding and festive…
140M customers later, Nubank doubles down on purple
Nubank entered the US as Nu and kept the purple fintech copied. Inside the rebrand: Nu Sans type, playful motion and a…
How Liebherr turned five mispronunciations into brand love
Liebherr Appliances India's new film turns regional mispronunciations of its name into a feature-led story about affection, not correction.
Tata Consumer’s new growth bets surge 47% beyond tea and salt
Tata Consumer's diversification is now visible in the numbers: growth businesses hit 38% of India revenue, up from 32%, and the growth…
McCain India’s 63% Ad Jump Bought Only 3% Growth
A look at McCain India's long category-building playbook: localising snacks, chasing freezer space, and what a 63% ad rise for 3% growth…
Willow’s 3-hour pumping insight is now a brand strategy
Willow bought Swehl and Momtech after Elvie, signalling a shift from pump maker to maternal care brand. Here is the Jobs to…
AI Makes Creative Cheap. Strategy Becomes the Edge
When every brand can generate dozens of assets in an afternoon, the advantage moves to sharp positioning and easy discoverability.
Jio IPO: a 95-minute record and a trust-first promise
Akash Ambani's listing speech turned a 95-minute record into a brand promise, mapping the next decade to AI, cloud and satellite.
What 98% Local Sourcing Says About Food Brand Relevance
At ET FoodXP 2026, leaders from IKEA, Wow! Momo, Nando's and Cremica argued consistency, localisation and trust outweigh constant innovation.
How Lush Quit Social Ads and Still Hit £736.2M Revenue
Lush quit paid social in 2021 and still grew to £736.2M in 2025. The psychology: owning customer relationships beats renting reach.
MRF’s 87.7 Brand Strength Is Built on Racing, Cricket and Muscle
MRF's 87.7 Brand Strength Index is a trust score. Inside the layers—mascot, cricket, motorsport—that make invisible quality feel real.