Category: <span>Branding</span>
Visa’s playbook: invisible payments, memorable experiences
Visa's CMO says payments are becoming invisible—so the brand must show up at concerts, travel and sport. Here's the N=1 personalisation shift.
Quaker’s 2026 bet: 12g protein and 33% fibre
Quaker's India journey from heart-health education to a 2026 protein-and-fibre refresh shows why health claims need to be taught, not assumed.
Sterling’s Rule: Standardize the Invisible, Localize the Visible
Sterling Holidays' CEO shared the brand rule behind its resort expansion: standardize operations, localize food, architecture and stories. Here's why it works.
Kinnect hires 19-year strategy veteran to lead planning
Kinnect appoints Shipra Chinchankar as National Planning Director, betting classic brand planning will sharpen its multi-platform strategy.
JK Cement’s ₹394 cr paint bet is a trust transfer play
JK Cement followed its putty customer to the paint counter and used the MaxX umbrella to hit ₹394 cr in paint revenue.…
Fossil puts royal heritage behind its premium push
Fossil names Jaipur's Sawai Padmanabh Singh as global ambassador for its Signature Collection, using heritage to push premium watches.
Nike turns finisher medals into everyday jewellery
Nike's 2026 After Dark Tour medal turns a finisher's keepsake into a necklace, bracelet or keychain—and a daily brand touchpoint.
ROYCE’ Bets Rs 3,195 on Thoughtful Diwali Gifting
ROYCE' turns familiar Diwali moments surreal for a limited gift collection starting at Rs 3,195, putting recipient taste ahead of the occasion.
Titan’s Zoya chases ₹500 crore without losing exclusivity
Titan's luxury label Zoya targets ₹500 crore by FY27 on 30% brand growth. Can it scale without diluting the exclusivity that makes…
What Messi’s farewell can teach brand custodians about turnarounds
Lionel Messi's late-career turnaround for Argentina offers a playbook for brands that need to reverse a narrative, from Vera Wang to Nykaa.
Delivery is 11% of India’s food services, premium is next
Premium delivery is 11% of India's food services and rising toward a fifth. Prashant Issar makes the case for treating it as…
Black Dog Taps Manish Malhotra for Festive Whisky Pack
A limited-edition designer pack turns whisky into festive gifting. Here's the co-branding logic behind Black Dog's Manish Malhotra collaboration.