Category: <span>Branding</span>
ZOYA’s Her Again Woos Women Over 40 With Spice-Led Nostalgia
Tata's ZOYA and TBWA\Lintas use spice-led nostalgia and Anoushka Shankar to speak to women in their 40s and 50s, a group luxury…
Country Delight puts 140 quality checks behind Rishab Shetty
Country Delight's Rishab Shetty campaign turns 140-plus daily quality checks and 4°C cold-chain details into a trust-driven brand story.
Nerolac remixes its 1990 jingle for young buyers
Kansai Nerolac refreshed its 1990 jingle with Yashraj Mukhate for Diwali. Here is what the remix says about sonic branding and young…
Godrej Tests Microdramas as 1 in 2 Watch Daily
Godrej Enterprises Group is running an eight-episode Instagram microdrama to see if serialised stories can lift brand consideration, not just views.
Collective Nostalgia: The Real Legacy of India’s 2016 Data Moment
The 2016 data moment lives on as a shared memory, not a tariff. Here's why 'my first video call home' became collective…
Bajaj Auto holds more than 17% of Colombia’s bike market
Local assembly, a value wedge and owner communities made Bajaj Auto Colombia's favourite Indian, with over 17% of the motorcycle market.
89% want familiar protein formats—Quaker’s ₹10 ladoo bet
PepsiCo takes Quaker beyond breakfast with ₹10 Protein Ladooz and Chikki Bites, built on an insight: 89% want protein in familiar formats.
Kissan’s 6.17M-Mum Proof Strategy
How Kissan turned a real-tomatoes claim into family participation and made 6.17M mothers its proof, plus the strategy lessons.
Campus Activewear turns the Sunday work call into brand strategy
Campus Activewear's new Vicky Kaushal campaign turns the Sunday work call into brand territory, backed by a refreshed identity and a cultural…
Sirona’s Unpause Menopause Turns a Taboo Into a 10-Minute Test
Sirona's Unpause Menopause campaign turns a stigmatised life stage into conversation and product. Here's what marketers can learn from the strategy.
Luxury Lost 70 Million Buyers. True Rarity Is the Fix
Luxury's artificial scarcity is backfiring. The sector lost 70 million consumers since 2022. Here's why true rarity and made-on-demand may restart growth.
Why Blinkit won’t chase private-label margins
Blinkit CEO Albinder Dhindsa argues private labels are not a quick fix for margins—and explains where own brands still make sense.