Category: <span>Branding</span>
Mschf’s creative chief leaves to build with his hands
Lukas Bentel, Mschf's cofounder and creative chief, is leaving after nearly eight years. His exit shows how high art and satire become…
Cheesecake Factory Wins a Political Food Fight by Staying Silent
A political jab turned Cheesecake Factory into a symbol—and its silence became free advertising. Here's the branding lesson.
At 50, the NYC Marathon Is a Brand Magnet
The 50th NYC Marathon is drawing energy drinks, beauty, mattresses and athleisure into weekend-long community activations, not just race-day logos.
How one versatile turtleneck built a $45M brand
Two sisters launched Dudley Stephens in 2015 to solve a boat-to-dinner clothing gap. It has since crossed $45 million in cumulative sales.
Dence Turns ₹1.5 Crore in Six Months from Stale Bodycare
Zen Nanavati built Dence by treating bodycare as a stale category: product-first formulation, 300-person validation and ₹1.5 crore in early sales.
CEAT’s long-game ‘Safer & Smarter’ bet lands 18th in tyre value
CEAT has kept one platform for years while rivals chase cricket sponsorships. Here's what its 18th-place global tyre rank and EV proof…
SharkNinja’s 5-Year McLaren Bet Turns F1 Fandom Into an Asset
SharkNinja's five-year McLaren deal signals a shift from logo placement to buying fandom, driver co-creation and engineering partnership.
Amul’s 40% Ice Cream Share Is a Value-Pricing Masterclass
How Amul turned a premium urban product into a mass category by giving its cooperative cost structure a credible, consumer-facing value story.
Rajinikanth’s 50-year run is a masterclass in brand relevance
A 50-year film career, century-old medicines and the product lifecycle trap: what Rajinikanth teaches marketers about keeping legacy brands relevant.
Shriram Life’s 99.12% Claim Ratio Becomes Its Campaign
Shriram Life's new ad pivots from policy benefits to claim settlement, using a 99.12% ratio and a real family's story to sell…
100,000+ Sales Show Heritage Is Europe’s EV Weapon
Renault's retro-styled 5 E-Tech has passed 100,000 European sales as Citroën revives the 2CV. Why heritage design is becoming a real EV…
Jio IPO News: Akash Ambani Sets the Decade for 540M Customers
At its stock market debut, Jio Platforms leadership shifted the story from affordable data to AI, cloud, connected devices and satellite.