Category: <span>Consumer Behaviour</span>
73% of Bharat Z trust family over ads before buying
MSL India and Youth Ki Awaaz surveyed 3,509 under-30s in Tier 2, 3 and 4 cities. Algorithms may drive discovery, but relationships…
66% of new D2C orders come from India’s Tier 2 and 3 cities
66% of new D2C orders now come from Tier 2 and 3 India. The next high-value consumer trades up by occasion, not…
Domino’s takes its snack-slice test national with Dominoid
Domino's turned a Kolkata snack test into a national launch with Dominoid. Here's the consumer psychology behind the QSR menu makeover.
Isabgol’s Gen Z Moment: Is Fibre the New Protein?
Isabgol is being reframed from an elder-friendly digestive remedy to a Gen Z fibre habit. Here is what the shift means for…
South Korea’s Gen Z reading rate tops 75% despite short-video boom
South Korea's Gen Z is turning books into a visible status symbol, with reading rates above 75% even as adult rates fall.…
Slovic hits Rs 300 crore run rate selling gyms for the home
How a Rs 300 dumbbell set became the entry point to a nearly Rs 300 crore fitness brand for beginners, women and…
India Circus’ 300-400% Festive Surge, Bigg Boss to Gifting
How Godrej India Circus turned a recognisable Indian contemporary design and gifting culture into a 300-400% festive sales spike.
Ferrero India grows 19%, eyes top 10 global spot
Ferrero India grew 19% to Rs 2,585.5 crore and is betting on premium chocolate beyond metros, mapping each brand to a distinct…
The 4 PM Slump Is the New Growth Engine for QSRs
Indian QSRs are chasing snacks, drinks and desserts as hybrid work loosens fixed meal hours. The real trick: telling an upsell from…
India spirits growth slows to 4.6% from 6.4% as mass lags
India's spirits growth slowed to 4.6% in the September quarter from 6.4%. Premium grew 5.7% while mass lagged at 3.7% as inflation…
Red Car Theory: The Hidden Emotion Behind Every Purchase
The Red Car Theory explains why consumers suddenly notice your brand everywhere. The real lesson: every purchase traces back to an emotion.
60% of Gen Z spent more this festive gifting season
A Rukam Capital–YouGov study finds Gen Z spent more, used AI for gift ideas and made self-gifting part of the festive basket.…