Category: <span>Consumer Behaviour</span>
Karwa Chauth D2C Sales Rise 64% as Demand Spreads Beyond North
GoKwik network data shows Karwa Chauth D2C sales up 64% in six days, with festival-labelled demand spreading beyond the North and buyers…
Retention isn’t about stopping customers from leaving
BFSI marketers say low CAC, frequent UPI use and more data don't equal loyalty—transparency, ease of exit and lifetime value do.
AI searchers are 36% more likely to buy. What ChatGPT ads change
OpenAI's ChatGPT ads beta is live, with context-hint matching, Free/Go-only reach and early CPA signals. Here's how to test without gutting Google.
Cheerios fixes stale cereal for 9 in 10 bag hackers
General Mills finally launched Cheerios with a Ziploc seal. Here's why the packaging fix is a masterclass in effort reduction and hero-SKU…
Karwa Chauth home beauty demand doubles; UC grows 30%
Ahead of Karwa Chauth, Yes Madam expects 2X bookings and Urban Company reports 30% transaction growth. Here's what the rush reveals about…
Premium variants lift curd category growth to 25%
Mother Dairy MD on why Indian consumers mix affordable staples with premium upgrades - and how to price for selective trade-offs.
Mandap on wheels: Ethnix chases its two-thirds sales window
A moving wedding mandap, a live band and an onboard ceremony: Ethnix by Raymond's Gurugram activation is a case study in driving…
Quick Commerce Splits FMCG Demand Between New and Old Retail
ET FoodXP 2026 leaders say quick commerce is creating new categories and impulse occasions while shifting some kirana purchases online.
Moment of Truth Moves to AI: Winning the Shopper You Never See
Ipsos's KEYS webinar reframes the path to purchase: brands must now win over AI assistants, shelf moments and real home usage at…
Rural Gen Z buys across 19.1 categories a month
WPP Media-Kantar's Rural Barometer 2026 shows rural Gen Z buying across 19.1 categories, using AI more, and following creators. What should marketers…
From shelf space to trust: mall F&B share rises 8% to 19%
At ET FoodXP 2026, leaders said shelf visibility only buys trial. Trust, channel fit and premiumisation decide who wins repeat food purchases.
Jio Story: India’s Decade Online, Told by Local Voices
Village-to-city calls, hostel Wi-Fi huddles, regional creators and festival feeds: how India's online decade ran on shared screens.