Category: <span>Consumer Behaviour</span>
When Legacy Brands Outsource D2C, Who Owns the Consumer?
Colgate-Palmolive handed Palmolive's D2C business to Bombay Shaving Company. The real question for brands: how much of the consumer relationship can you…
Digiday Tech Awards Finalists Signal a Shift in How We Discover
ShopMy, Google and WordPress VIP made the Digiday Technology Awards shortlist. The real story: discovery, trust and attention are being rewired.
Digiday Tech Awards: Trust Is Now Infrastructure
ShopMy, Google and WordPress made the Digiday Technology Awards shortlist. The pattern behind the finalists says a lot about how people now…
India’s QSR Boom: Why Reference Points Now Set the Menu
India's QSR market is heading to USD 30-38 billion, but the real shift is psychological: diners now judge local food against global…
When Half Your Traffic Isn’t Human, Retargeting Breaks
Bots and AI agents now drive over half of web requests. Here's why that poisons retargeting, inflates performance data and forces marketers…
Attention Isn’t the Problem. Decision Confidence Is.
Honasa's Saahil Nayar argues brands don't lose because of clutter but because they fail to reduce buying uncertainty. Here's how to build…
Why Anthropologie Bet on Sneakers – And Landed Nike
Anthropologie says sneaker shoppers rose nearly 30% in a year and its shoe buyers are its most valuable cohort. Here's the psychology…
Half of B2B Buyers Now Ask AI First, Not Google
G2 research says 51% of B2B software buyers now start with an AI chatbot more often than Google. Here's what that shift…
Air India x IHG: The Psychology Behind Points Partnerships
Air India's Maharaja Club and IHG One Rewards now swap points. Here's the consumer psychology that makes loyalty tie-ups quietly powerful for…