Category: <span>Consumer Behaviour</span>
Global confidence falls to 47.3; India tops index at 64.3
Global consumer confidence slipped to 47.3 as the US hit an 11-year low, while India led all markets at 64.3. Here's what…
Myntra’s festive orders nearly 2X as non-metros surge
Myntra's Big Fashion Festival saw order volumes nearly double, with new non-metro customers up 74% and M-Now orders up 2.6x. Here's what…
Jio Story: Why the Festival Call Feels Like Home
Village calls, hostel Wi-Fi co-viewing and regional reels all show the same shift: data is now a tool for belonging, not just…
Jio Story: Meet the Four Data Selves of One Plan
Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal how India's unlimited data decade created four different user habits.
Jio Story: The Fourteenth Viewer Changes the Room
A cricket night, a finale, wedding reels: shared screens reveal how attention becomes identity, ritual and word of mouth.
Jio Story: Mummy’s Dal Ask Is the Quiet AI Demo
How a kitchen recipe query shows why 5G, cloud and AI Everywhere work only when they disappear into small, familiar daily habits.
Kirana to Cloud: The Khata Book Becomes a Pattern Reader
What changes when the corner shop's memory moves from a dog-eared khata to digital records—for the person behind the counter and the…
More Than Half of Brand Choice Is Shaped by Context
Ipsos finds more than half of brand choice is shaped by context, not category. Here is how occasion-based tracking can reveal hidden…
Jio Story: How Chai, Class and Road Maps Made Data Invisible
How Jio turned data into an invisible daily utility: UPI at the chai stall, a study call, and a family road trip…
Premium Footwear in India Shifts From Occasions to Everyday
Sahil Malik of Da Milano and Rosso Brunello sees India's premium footwear demand shifting from festive splurges to everyday luxury purchases.
Jio Story: Five Data Rituals and the Missing Anxiety
Five daily data rituals—from the midnight binger to Dadi's first video call—show how Indian consumers rewired around unmetered connectivity.
Gold prices surge 60%: The psychology behind festive jewellery’s new pitch
How Indian jewellery brands are using exchange offers, light designs and diamond alternatives to keep festive buying alive despite a 60% gold…