Category: <span>Consumer Behaviour</span>
How a 0–100 index tracks digital’s hold on buying journeys
A SPJIMR student project measures digital influence on real purchase journeys—and finds AI can overstate the role of online platforms.
Data Anxiety Became Data Instinct
The real change wasn't cheaper tariffs. It was the quiet collapse of data anxiety. A look at how Indian habits moved from…
UPI’s Next Growth Phase: Trust in 10 Countries
NPCI's CMO says UPI's next users will come from trust, local relevance and ecosystem reach in 10 countries, not advertising alone.
More than 65% of Zomato Opens Are Exploratory, Not a Bug
Goyal: AI agents threaten District more than Zomato or Blinkit; browsing is discovery and fulfilment owns the outcome.
Instagram’s 90-Minute Video Turns Reels Into a Funnel
Instagram’s new Features format allows up to 90 minutes of horizontal video, with Reels clips as short-form doorways to long content.
Jio Story: 524M+ Customers, Village Calls to Festival Feeds
A village video call, a hostel hotspot and a festival feed reveal one consumer shift: data became a local ritual, not a…
Alliant’s PurchaseCore turns billions of buys into targeting
Alliant's PurchaseCore uses billions of real transactions to predict who will buy next, by category, brand affinity and in-market signals.
Jio Story: The Four Data Selves India Recognises
A decade after unmetered data arrived, four consumer identities explain India's digital behaviour: the Data Saver, Midnight Binger, Hotspot Hero and Reel…
Jio Story: Why One Phone Becomes a Pop Culture Huddle
Why cricket nights, finale watch parties and wedding reels turn a lone screen into a shared ritual—and what marketers can learn from…
Why Mummy’s Dal Question Explains Jio’s AI Future
The future of 5G, cloud and AI shows up in a familiar kitchen question. Here's why everyday tasks, not tech demos, make…
Kirana to Cloud: The Shop’s Gut Feeling Meets a Data Layer
When a kirana’s khata moves to the cloud, the shop gains a searchable memory and the customer gains a shop that knows…
Snapchat’s Inner Circle Shows Gen Z Buys on Peer Trust
Snapchat's Inner Circle campaign teams up with Myntra, Instamart and Nykaa to show how close-friend chats turn festive Gen Z inspiration into…