Category: <span>Consumer Behaviour</span>
Trust, not shelf space, wins as mall F&B share hits 19%
Food retail leaders say shelf space is only the start: trust, premiumisation and channel-specific strategy decide whether a first buy becomes repeat.
Saver, Binger, Hotspot Hero, Reel Royalty: India’s Data Selves
India's unmetered decade didn't just change data plans. It created four data selves: saver, binger, hotspot hero and reel royalty.
AI Helps India’s Fast Fashion Ship 500 Styles Weekly
NewMe and Littlebox are using AI and first-party data to forecast trends, refresh weekly, and keep India's fast fashion relevant, fast and…
Jio Story: Pop Culture’s Best Seat Is Shared
The cricket night, the finale, the wedding reel. India's pop culture now gathers around one screen. Here's why shared viewing became the…
The Kirana’s Ledger Learns to Live in the Cloud
When a kirana moves its khata from muscle memory to cloud memory, the shop doesn't just digitise records—it changes how it reads…
Jio Story: The Day Data Became the Room
The chai stall, the study call and the road trip reveal the quiet summit of India's data decade: data as an assumed…
Jio Story: The Five Faces of India’s Unmetered Decade
Five recurring characters reveal how India's relationship with data changed from rationed supply to identity, trust, care and a daily creation.
Rural Gen Z buys 19.1 categories monthly, outpaces older India
WPP-Kantar's Rural Barometer 2026 shows rural Gen Z buys 19.1 categories monthly, leads AI adoption at 60.4%, and women close the online…
Jio Story: Why a First Video Call Feels Like Everyone’s Memory
Why a private first video call home became collective memory, and what that teaches brands about shared nostalgia and belonging.
Jio Story: 2016 to Now, the Habits That Quietly Swapped
The cyber cafe queue moved into the pocket. Small everyday shifts, from rationed data to unlimited, changed how India lives online.
JioHotstar Shoppable Ads Tap 83% Shopping-Ready Viewers
JioHotstar's new StreamToCart Ads let viewers add Instamart products to cart without pausing playback, shrinking the distance between attention and action.
60% of Gen Z spend more this festive season, on their own terms
A new consumer report shows Gen Z is spending more this festive season, but self-gifting, wellness and fragmented discovery are rewriting the…