Category: <span>Consumer Behaviour</span>
Attention Isn’t the Problem. Decision Confidence Is.
Honasa's Saahil Nayar argues brands don't lose because of clutter but because they fail to reduce buying uncertainty. Here's how to build…
Why Anthropologie Bet on Sneakers – And Landed Nike
Anthropologie says sneaker shoppers rose nearly 30% in a year and its shoe buyers are its most valuable cohort. Here's the psychology…
Half of B2B Buyers Now Ask AI First, Not Google
G2 research says 51% of B2B software buyers now start with an AI chatbot more often than Google. Here's what that shift…
Air India x IHG: The Psychology Behind Points Partnerships
Air India's Maharaja Club and IHG One Rewards now swap points. Here's the consumer psychology that makes loyalty tie-ups quietly powerful for…