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Consumer Behaviour
Half of B2B Buyers Now Ask AI First, Not Google
G2 research says 51% of B2B software buyers now start with an AI chatbot more often than Google. Here's what that shift means for brand visibility.
Marketing Mentalist
G2 research says 51% of B2B software buyers now start with an AI chatbot more often than Google. Here's what that shift means for brand visibility.
