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Tag: <span>AI search</span>

AI searchers are 36% more likely to buy
Consumer Behaviour

AI searchers are 36% more likely to buy. What ChatGPT ads change

OpenAI's ChatGPT ads beta is live, with context-hint matching, Free/Go-only reach and early CPA signals. Here's how to test without gutting Google.

3 min read
OLAY's Rewrite the Signs of Ageing
Viral Ads

OLAY rewrites ageing, one search result at a time

OLAY's Rewrite the Signs of Ageing uses AI search results and survey data to reframe ageing as confidence, wisdom and earned strength.

3 min read
Only 9% of shoppers buy where AI search begins
Consumer Behaviour

Only 9% of shoppers buy where AI search begins

New survey data shows AI is winning discovery but not purchase: 16% start product search on ChatGPT while only 9% buy there.…

3 min read
AI is the new gatekeeper for D2C brands
Consumer Behaviour

AI is becoming the new gatekeeper for D2C discovery

A roundtable with D2C leaders breaks down why AI-driven discovery is rewriting brand visibility, content strategy and the purchase journey.

3 min read
AI Now Makes Your Brand's First Pitch Without You
Branding

AI Now Makes Your Brand’s First Pitch Without You

AI assistants now filter brands before customers ever compare options. A mention is no longer a recommendation; here's how to get chosen.

3 min read
AI positioning earns 2.6x more leads
Branding

Product Marketers Can Earn 2.6x More Leads with AEO

Answer engines now rebroadcast product positioning at scale. Product marketers can monitor, shape and measure AI visibility to earn 2.6x more leads.

3 min read
Enterprise AEO: one dashboard, 2.7x MQLs
Branding

Enterprise AEO: scaling AI visibility to 2.7x MQLs

Enterprise answer engine visibility is a matrix of products, markets and AI engines. HubSpot's AEO guide argues for coordinated revenue-led workflows.

3 min read
AI edges social 65-64 in festive shortlists
Consumer Behaviour

AI edges social 65-64 in festive shortlists

BCG finds LLM search influences final brand choice in 65% of Indian journeys where it appears, just ahead of social's 64%. The…

3 min read
AI agents are the new shelf space
Consumer Behaviour

AI Agents Are the New Shelf Space

AI assistants are becoming a new gatekeeper. New tracking shows recommendations vary wildly, retailer citations are uneven, and AI traffic is growing.

3 min read
Why AI Search Chasing Fails Marketers
Marketing Psychology

Why Chasing AI Search Citations Is a Losing Strategy

Reddit's share of ChatGPT citations fell 86% in a month. The lesson for marketers: stop chasing unstable AI search and lead with…

2 min read
India Is the Pressure Test for Global Beauty Success
Branding

India Is L’Oréal’s Pressure Test for Global Beauty

L’Oréal SAPMENA president Vismay Sharma says India’s demanding consumers are its global beauty lab—where science, accessibility and authenticity win.

3 min read
Visibility alone is no longer enough in AI search
Consumer Behaviour

Zero-Click Searches Mean Visibility Is No Longer Enough

As AI chatbots reshape search, clicks and rankings no longer equal brand presence. Here's what the zero-click shift means for trust and…

3 min read