Category: <span>Consumer Behaviour</span>
US Shoppers Spend More but Feel Worse: A Mood Paradox
US consumer sentiment is falling while spending keeps rising. Goldman Sachs points to trust, headlines and institutions—not just income. What it means…
Zero ads, 15,000 racers: HYROX India’s community flywheel
How HYROX India grew from 1,600 to 15,000 racers with zero paid marketing—and what measurable goals, social proof and community mean for…
Akasa Elevate and the Psychology of Airline Loyalty
How Akasa Elevate uses status, flexibility and first-party data to shape Indian flyer loyalty before points redemption goes live.
India’s Next Gen: 91% pay more attention to funny brands
Snapchat and Omnicom's six-country study shows 91% of India's Next Gen pay more attention to funny brands—but forced humour backfires.
Why Indian Shoppers Are Choosing Homegrown Beauty Brands
Affordability is only part of the story. Local relevance, social proof and lower trial risk are reshaping India's beauty basket.
Jamai Premium, Shagun Pricing and India’s Buying Code
Bharat Lab and Rediffusion map everyday Indian habits—bargaining, festive buying, kitty parties—into a consumer behaviour playbook brands can test.
What F1’s Apple TV Dip Teaches Brands About Demand Signals
F1’s U.S. viewership fell sharply after moving to Apple TV, but attendance and engagement rose. Here’s how to read the demand behind…
Why 94% of TikTok Shop’s Luxury Resale Sales Are Live
TikTok Shop says 94% of U.S. luxury resale revenue now comes from livestreams. The psychology: live trust, social proof and community.
Why Gen Z Buys Health Insurance But Skips Term Plans
Policybazaar data shows 61% of Gen Z have bought or considered health insurance, but only 19% term. What the psychology behind the…
Why Consumers Are Fighting Back Against Lost Agency
From surveillance pricing to AI comparison tools, consumers are demanding more control. Here's how brands can return agency and win trust.
Why Gen Z Can’t Recall Ads: The Psychology Behind the Shift
TV's share of ad spends fell from 39.2% to about 21%, digital rose to 44%+. What the shift means for brand recall,…
Why Mouthfeel Is Becoming Marketing’s Quiet Superpower
The food industry is learning that texture can drive purchase as much as taste. Here’s how crunch, chew and creaminess shape buying…