Category: <span>Consumer Behaviour</span>
The Body Shop India Turns Jasmine Into a Diwali Ritual
The Body Shop India’s Diwali campaign turns jasmine into a sensory anchor for self-care and gifting. Here’s what brand managers can learn.
JioStar festive playbook: India’s 46% bigger shopping basket
JioStar's #HarGharMeinJashn playbook maps how India's festive buyers plan, research and buy—and what brands should do before the cart.
ixigo’s TARA ad turns holiday crowd-following into sheep
ixigo's new TARA film uses sheep-headed tourists to show how heavily travellers lean on popular choices—and nudges marketers toward preference-led discovery.
Why Personalized Newsletters Rarely Pay Off Alone
Publishers are personalizing as AI erodes search, but a 20% click lift doesn't guarantee subscriptions. The real lever may be access, not…
Why AI Personalisation Still Needs a Human Touch in Insurance
Why more insurance choices leave buyers less confident, and why AI personalisation still needs human trust to close the decision gap.
Sephora’s TikTok Shop Launch Tests Discovery vs Loyalty
Sephora's TikTok Shop debut is a live test of whether social discovery can create repeat loyalty without discounting eroding a premium brand.
Coca-Cola’s Golden World Cup Cans: A Lesson in Fan Ownership
Coca-Cola India turns Spain's FIFA World Cup victory into a limited-edition golden can on Zepto and Blinkit. Here's the psychology.
India’s Premium Wave Is Outgrowing Its Metro Map
India's premiumisation wave is spreading beyond metro India. Homes, phones, cars and daily essentials are trading up. Here's what brands should do…
Global Consumer Confidence Climbs for Third Straight Month
Ipsos' July 2026 index rises 1.1 points to 49.0, with India leading at 67.1. Here's the psychology behind the third straight gain…
Consumer confidence is flat. The signals are not.
Ipsos’ September 2026 index is unchanged at 48.4, but India leads at 66.9. Here’s why the now-next gap matters for brand strategy.
Trust, not tech, is the real AI adoption barrier
New Ipsos data across 23 markets shows emotional connection, not AI capability, drives customer adoption. Trust is the real barrier.
Why AI Efficiency Alone Won’t Fix Customer Experience
Ipsos research across 23 markets shows 48% of interactions feel ‘Nothing Notable’. Frictionless AI doesn’t build loyalty; emotional peaks do.