Category: <span>Consumer Behaviour</span>
SKINN Makes Everyday Moments the Fragrance Occasion
SKINN signs Ayushmann Khurrana and Sobhita Dhulipala to make fine fragrance a daily ritual rather than a saved-for-special treat.
Rado’s India surge and the psychology of premium access
Swiss watch imports grew 31% in India this year, and Rado says India is now its largest market. Here's the pricing and…
Myntra BFF Ads Turn Tiny Moments Into Shopping Triggers
Myntra's Big Fashion Festival campaign uses Alia Bhatt and Ranbir Kapoor to show how everyday cues spiral into shopping justifications.
US sentiment hits four-month low as inflation fears grow
University of Michigan's final September sentiment index fell to 48.1 as one-year inflation expectations jumped to 4.6%. What cautious buyers mean for…
India’s Next Café Wave Is About Community, Not Coffee
India's café brands are chasing Tier 2 and 3 cities. The winners won't just open outlets—they'll design local relevance and community.
Smytten’s marathon sampling is a context masterclass
At the 2026 Wipro Bengaluru Marathon, Smytten is putting product trials where hydration, recovery and wellness are already top of mind.
ixigo’s sheep-headed ad exposes travel herd mentality
ixigo's latest film uses sheep-headed tourists to make social proof visible, positioning TARA as the way back to individual taste.
Stayfree turns boys into period-care allies
Stayfree's Daughter's Day film asks sons to buy sanitary pads, using peer modelling and home norms to make period care ordinary.
Love-hate tech: what drone backlash teaches marketers
Amazon's drone tests are getting a mixed welcome, but that is a familiar adoption pattern. AirPods were mocked at $160 and the…
Clean-label claims drive 60% surge in health food sales
Indian shoppers are paying premium prices for foods with transparent ingredient claims; sales up 50-60% in two months before labels become law.
Why Americans Ignore Weather When They Spend
Only 39% of Americans say extreme weather affects their finances, even as spending tightens. Younger shoppers feel the link more clearly.
Worry Data Is Demand Data: Fast-Moving Consumer Fears
Ipsos's September tracker shows sharp monthly jumps in healthcare, unemployment, immigration and crime. For brands, public worry is a demand signal.