Category: <span>Consumer Behaviour</span>
Why Maruti Suzuki Says Mass Market Isn’t a Price Point
Maruti Suzuki's Partho Banerjee on why the mass market should be defined by value, not price—and how Nexa, Arena and SUV plans…
ASCI’s AI ad labelling rules: what marketers must disclose
India's ad watchdog has set a materiality test for AI-generated ads. Here's when synthetic content must carry a label and what stays…
Scarcity Is the Product: Why $40 Vinyl Sells Out
Blood Records turns limited vinyl into a scarcity machine, with drops selling out in 10 minutes. Inside the psychology of ownership and…
Tweens Are Back as a $100 Billion Retail Force
Retailers from Walmart to Claire's are rebuilding the tween market. The lesson for marketers: curation, identity and parent trust drive the comeback.
Why Marico’s Saffola Snack Flop Changed Its Oats Strategy
Marico's baked snack failed because health overshadowed taste. The lesson reshaped Saffola Masala Oats and captured 80% of its category.
Delhi Drinkers Pick Indian Liquor by a 20x Margin
Delhi's two-year liquor data shows Indian brands outsell imports nearly 20 to 1, with beer peaking in summer and festival-driven spirit spikes.…
Festive Marketing Now Runs on Consumer Creators
Last Diwali, 200 million #Diwali Reels drowned brand films. Research shows faces beat logos—brands win by becoming sets, props and forwards.
Flux Theory targets the 65% Indians still not using body wash
Ranbir Kapoor’s new FMCG brand enters a Rs 35,370 crore shower-care market where 65% of Indians do not use body wash. Habit…
What Whimsymaxxing Teaches Marketers About Microtrend Demand
How a bedazzling fad sent craft-store searches soaring and turned internal search data into a real-time merchandising signal.
Ipsos: Hope Is Now Personal, Not Institutional
Ipsos Global Trends finds only 25% are optimistic about the world, while 55% are optimistic about themselves. Hope has become personal—and a…
HSBC’s #StayDiSIPlined campaign sells consistency, not returns
HSBC Mutual Fund's new #StayDiSIPlined campaign uses a simple behavioural gap—disciplined in daily life, impulsive in markets—to sell SIP consistency to 25-45-year-olds.
Meesho Mall: 89% first-time brand buyers are from Bharat
Meesho Mall's branded push: 89% of first-time buyers came from Tier 2–4 cities in FY26, while feeds drove 75% of orders.