Category: <span>Consumer Behaviour</span>
WPP: Quick commerce took an FMCG client to 70-80% of sales
WPP Media India's new playbook says brands can test products, read live purchase signals and scale based on marketplace behaviour.
India’s microdrama market is already a $600M business
Microdramas grew from a novelty into a $600M market in India. Here's what the watch-time, subscription and branded-content shifts mean for marketers.
How 200+ BFSI Professionals Plan to Earn Trust in the AI Age
BankFin 360 returns to Mumbai on October 8 with 40+ speakers and eight sessions on earning consumer trust as AI reshapes financial…
Blue Star’s Two-Thirds Small-Town Sales Upend Rural Marketing
Rural India is no longer one price-sensitive market. A 2026 summit showed premium aspiration in small towns, led by Blue Star's two-thirds…
3M organic views give Long John Silver’s a real lift
An Instagram mukbang joke is giving Long John Silver's a real lift. Here's the consumer psychology behind the organic views—and the risk…
Gen Z, premiumisation lift Flipkart Fashion growth 1,500 bps
Flipkart Fashion's festive growth is running 1,500 bps higher YoY as Gen Z demand and premiumisation push fashion past the Rs 500…
Social media turned intimate wear into a shared conversation
Once-taboo conversations about fit and support are moving from private trial-and-error to public, fit-led buying. Here's what brands can learn.
Trivago guy’s platform turns travel advice into paid service
Tripixo, founded by former Trivago face Abhinav Kumar, opens its creator beta so travel creators can charge for judgment they now give…
Carnival’s $7.6B deposits show uncertainty sells cabins
Carnival is already half booked for 2027 and holding $7.6B in deposits. The driver isn't discounts—it's how anxiety reshapes buying behaviour.
Tier-2 Retail Adds 5.9M Sq Ft, Metros 1.9M
Tier-2 cities added 5.9M sq ft of Grade A retail space against 1.9M in metros since 2020. Here is what the shift…
TV Isn’t Dying. It’s Learning to Follow Viewers
Ipsos sees TV evolving into a connected hub around three shifts: content that follows you, context-aware screens and deeper immersion. Here's how…
Inflation Bites as Shoppers Count Every Penny
Urban spending fell 4% and rural grocery dropped 5% as Indian shoppers protect essentials and postpone impulse buys. Here's what marketers should…