Category: <span>Consumer Behaviour</span>
AI edges social 65-64 in festive shortlists
BCG finds LLM search influences final brand choice in 65% of Indian journeys where it appears, just ahead of social's 64%. The…
How Ordinary Habits Made Data Invisible
From rationed megabytes to Dadi's video call, the data saver, kirana owner and late-night streamer show how access became an invisible daily…
2016 to Now: How India Stopped Counting Data
From cyber cafe countdowns to pocket-sized streaming, India's data shift was psychological: people stopped rationing access and started expecting it.
Quick commerce’s next $90B is a trust problem
India's quick commerce market may grow from about $13B to $90B by FY31. The next wave is behavioural: trust, planned baskets and…
Jio Story: When Local Voices Learned to Travel
Village-to-city video calls, hostel Wi-Fi rituals and regional creators show how data became presence—and what marketers can learn.
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal how India's data decade turned usage into identity - and how…
Amazon Ads Adds Interactive and Pause Ads to Prime Video India
Amazon Ads has launched interactive video and pause ads on Prime Video India. Viewers can now Add to Cart from the remote.…
Jio and the Psychology of the Shared Pop-Culture Screen
Cricket nights, finale pauses and wedding reels turned one connection into a shared stage. Here's the behavioural science behind the ritual.
Caffeine Is the New Protein, Growing 6% Annually
Caffeine is moving into jerky, gummies and chocolate as shoppers buy focus and productivity—6% annual growth is forecast through 2030.
The Dal Test: Jio’s AI Everywhere Starts in the Kitchen
The quiet test of Jio's AI Everywhere may be a kitchen request: mummy asking for a dal recipe that arrives without friction,…
India’s Best Sellers Are Won by Trust, Not Visibility
Novelty can win trial, but Indian brand leaders say the tenth purchase is earned through performance, availability, advocacy and trust.
Khata to Cloud: The Kirana Shop’s Quiet Rewiring
A look at how Jio's connected tools are rewiring the kirana: memory becomes searchable, but trust stays local.