Category: <span>Consumer Behaviour</span>
The Kirana’s Memory Moves to the Cloud
When a kirana moves from paper khata to cloud ledger, the shop keeps its warmth but the trust becomes visible, searchable and…
Jio Story: Five Human Habits Behind the Data Reset
The saver, the binger, the kirana owner, the creator and Dadi reveal the psychology behind India's move from data costs to data…
Jio Story: The Shared Memory Effect Behind a First Video Call
Why a first video call home became collective nostalgia after Jio's 2016 data reset—and what shared memory does for brand strategy.
Jio Story: The Cyber Cafe Closed Quietly, India Stopped Counting
The 2016 shift from rationed data to unlimited access changed how India behaves online. This is the everyday psychology behind that quiet…
Smirnoff RTD grows 12% as Diageo enters India
Diageo is bringing Smirnoff Ice to India's small but growing ready-to-drink aisle, betting on flavour experimentation and convenience.
An $8 billion category gap is hiding in glasses cases
The wet wipes market hit an estimated 8 billion USD, but lens care is still a yellow cloth. Why the post-purchase moment…
Jio Story: How Local Voices Made the Network Feel Like Home
Village calls, hostel hotspots, regional creators and festival streams turned data into belonging. A look at the psychology of a network that…
The Four Everyday Selves of India’s Data Decade
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are less about data volume than identity. They reveal the rituals behind…
Cricket Night, Fourteen People, One Jio Screen
Why a cricket night with fourteen people around one phone is a masterclass in shared attention, co-viewing and culture.
Wellness is a belief system now, and 78% want control
Ipsos finds 78% want more control over health decisions as wellness evolves from product category to belief system. Brands must sell clarity,…
Jio Story: Why Mummy’s Dal Recipe Explains 5G and AI
How a mother's dal question, not a speed test, explains 5G, cloud and AI Everywhere for Everyone as an everyday habit.
Kirana to Cloud: The Shop’s Trust Relocates
The kirana khata was memory as much as ledger. Going digital doesn't erase trust; it moves it into visible records and new…