Category: <span>Consumer Behaviour</span>
Jio Story: The Data Habit India Stops Noticing
A UPI ping at a chai stall, a study group on a video call and maps on a family road trip show…
Forevermark’s average bill value jumps 80% to $4,500
Forevermark's average bill value rose 80% to $4,500 as India's natural diamond jewellery market grew 13.5%. Here's what drove the premium.
The Psychology of the People Jio’s 2016 Offer Created
From the midnight binger to Dadi's first video call, five everyday archetypes reveal how removing the data meter rewired Indian consumer behaviour.
9 in 10 festive shoppers research, 70% buy on impulse
Google-Ipsos study shows Indian festive shoppers do deep research yet still make 70% of purchases spontaneously. Here's what marketers should do.
Jio Story: From Cyber Cafe Timers to Unnoticed Data
How India moved from rationed top-ups and cyber cafe timers to always-on data, and what that shift reveals about habit formation and…
Village Calls to Festival Streams: Jio’s Local Voice Story
Village-to-city calls, hostel Wi-Fi, regional creators and festival streams reveal the psychology of belonging behind Jio's data habit.
Jio Story: Which Data Persona Did India Make You?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are more than habits—they are identity scripts from India's data decade.
One Phone, Fourteen People: The Psychology of Jio’s Shared Screen
Why a cricket night with fourteen people around one phone is a masterclass in shared emotion, ritual and remixable identity.
Jinro Soju Grows as US Drinking Drops to 54%
Jinro soju remains the world's top-selling spirit by volume while U.S. adult drinking drops from 62% to 54%. Its edge: a ritual,…
Jio Story: The Invisible Future of 5G, Cloud and AI
The 2016 Welcome Offer made data feel invisible. Now 5G, cloud and 'AI Everywhere for Everyone' face the same test, starting with…
Kirana to Cloud: The Memory Outgrows the Khata
What changes when the neighbourhood shop's udhaar khata becomes a digital record? The psychology of trust, memory and buying without paper.
Jio’s Real Product Is a Normal Day
UPI at the chai stall, a study call, maps on a road trip: the quiet psychology of data fading into India's daily…