Category: <span>Consumer Behaviour</span>
Jio Story: The Utility Layer Inside a Normal Day
Why UPI at the chai stall, a study video call and maps on a road trip feel effortless—and what that teaches brands…
Five People, One Data Habit
Five everyday characters—saver, binger, kirana owner, creator, Dadi—show how data becomes a routine rather than a technology.
44% of Indian live-event fans seek emotional healing at shows
BookMyShow Live's study of 1,700 fans across 75 Indian cities finds 44% attend live shows hoping for emotional healing—and only 4% for…
Jio Story: The Habits That Outgrew Data Rationing
The cyber cafe didn’t close because of a campaign. It faded when data stopped being a decision. A look at the habits…
Jio Story: One Data Habit From Village Call to Festival Feed
How village-to-city calls, hostel Wi-Fi rituals and festival reels became one shared behavioural pattern across India's data decade.
L’Oréal’s 20% SAPMENA growth powers its India quick-commerce bet
SAPMENA grew 20% in Q3, and L'Oréal is leaning on quick commerce and local content to keep India's beauty momentum going.
The Four Data Selves on One Jio SIM: A Behavioural Reading
Inside India's data decade, the Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal how users shift between occasion-based data selves.
Fourteen People, One Phone: The Shared Viewing Ritual
A cricket huddle, a finale night, wedding reels on one connection show why shared pop culture is marketing's most underused ritual.
Jio’s 5G, Cloud and AI Future, Explained by One Dal Question
What a mother's dal question reveals about Jio's 5G, cloud and AI promise—and why the next tech pitch will be won in…
From Khata Book to Cloud Habit
The corner shop's memory used to live in a khata and the owner's head. The cloud changes how small Indian shops remember…
Jio Story: The Habit Utility Behind a Normal Day
When data fades into daily routines—UPI at the chai stall, a study video call, maps on a road trip—it becomes habit, not…
Jio Story: The Five Human Rhythms on One Data Layer
Why the data saver, midnight binger, kirana owner, first-generation creator and Dadi reveal the deeper shift in India's data behaviour.