Category: <span>Consumer Behaviour</span>
The $681.3M psychology behind pop-star residencies
Why Harry Styles, Usher and Adele are betting on destination shows—and what the format reveals about scarcity, status and fan economics.
Wired headphone sales hit $354M as Bose sells out
Bose's first wired audio product in 11 years sold two months of stock in under 24 hours. Here's why nostalgia and Bluetooth…
The Village Call That Became India’s Shared Screen
Village-to-city video calls, hostel streaming nights and festival reels show how India turned cheaper data into shared local rituals.
Jio Story: After 2016, India Split Into Four Data Selves
India's data decade created four behavioural types: the Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Here's how to read them.
Shared Screens Made Jio Pop Culture a Group Ritual
Cricket huddles, finale nights and wedding reels show how one connection turned streaming into shared ritual and why marketers should watch the…
Why Madewell’s NYPL Book Girl tee sold out in 20 minutes
When reading becomes niche, bookish merch turns into identity. Madewell's NYPL Book Girl tee sold out in 20 minutes—here's the psychology.
Why the Dal Question Is Jio’s Real AI Demo
A mother asking AI for a dal recipe shows how 5G, cloud and AI become habits. The future is not infrastructure; it's…
Kirana to Cloud: The Shop’s Memory Goes Digital
The khata was a memory device. As kiranas move to the cloud, the shop's recall changes, and so does the customer relationship.
Jio Story: Three Everyday Utilities Explain India’s Data Decade
Three ordinary moments—UPI at the chai stall, a study video call, maps on a road trip—show how data became India's quiet utility…
Video commerce could add $25 bn to India’s GMV by 2030
Creator-led video is turning reels into storefronts in India. Inside the live commerce and shoppable-clip push from Amazon, Flipkart, Myntra and Meesho.
Jio Story: The Moment Data Stopped Being the Story
The saver, binger, kirana owner, creator and Dadi reveal the real shift: India stopped asking what data costs and started living in…
Festive Quick Commerce Is a Stocking Test—One Brand Is 80% Ready
Quick commerce is becoming a festive gifting channel, but brands differ on stock readiness. Here's why dark-store availability is the new conversion…