Category: <span>Consumer Behaviour</span>
Jio Story: What Changes When the Kirana Goes Cloud-First
Kirana ledgers move from paper to cloud, changing how shops remember customers and how customers expect to be known. A consumer psychology…
Jio Story: The Emotional Jobs Inside a Connection
The data saver, midnight binger, kirana owner, creator and Dadi on video show how a network became a set of emotional jobs,…
Limelight launches Miss Clarity to rethink diamond assumptions
Limelight pairs Shilpa Shetty with a diamond expert character to challenge jewellery's unspoken rules on size, proposals and gifting.
Gold at ₹1.48 Lakh: Festive Buyers Trade Down, Not Out
Dussehra jewellery sales stayed flat as gold rose 35% to ₹1.48 lakh per 10 gm. Buyers shifted to 9-carat gold, lightweight pieces…
Jio Story: The Shift From Data Rationing to Data Reflex
Data was once a budget line checked before every video. Now it is an invisible reflex. This Jio Story reads the 2016-to-now…
79% Can’t Prove Influencer ROI, So Brands Are Going Always-On
Marketers say influencer ROI is hard to measure. A new playbook swaps one-off creator bursts for owned, habit-forming social series.
Wellbeing is going camera shy. Brands need a new script.
Ipsos research across the US, France and China finds wellbeing is moving from self-optimisation to privacy and connection. Here's how brands can…
Only 12% expect pay to beat inflation in 2023
Ipsos's 36-country study finds only 12% expect an inflation-beating pay rise, while 7 in 10 expect higher bills—changing how people buy.
Jio Story: Village Calls, Hostel Wi-Fi and Festival Reels
How village video calls, hostel Wi-Fi culture and regional festival reels turned network access into shared Indian memory.
Airbnb festive searches rise 40% as Gen Z leads the shift
Airbnb's festive domestic searches grew nearly 40% year on year, led by Gen Z and families seeking culture, meaning and non-urban getaways.
India’s Data Decade Made Four Characters. Which Are You?
India's data decade created four characters: the saver, the binger, the hotspot hero and Reel Royalty. They show how behaviour changed when…
The One-Screen Crowd: Cricket, Finale Parties and Wedding Reels
A cricket huddle, a finale room and wedding reels on repeat: how one shared connection turned pop culture into a group ritual.