Category: <span>Consumer Behaviour</span>
Why 40% of Indian shoppers are looking past logos
Indian premium buyers are moving past logos to fabric, fit and repeat value. Here is what quiet premium means for brand strategy.
Only 9% of shoppers buy where AI search begins
New survey data shows AI is winning discovery but not purchase: 16% start product search on ChatGPT while only 9% buy there.…
Jio Story: The Data Anxiety That Quietly Disappeared
How India moved from rationing megabytes to living inside always-on data, and what that reveals about habits, defaults and shared moments.
45% of Shoppers Now Say Return Fraud Is OK
Why permissive return policies are backfiring: 45% of shoppers now see return fraud as acceptable, and holiday returns hit 17%.
76% Blame Global Conflict for Cost-of-Living Pain
Ipsos's ninth Cost of Living Monitor shows 76% blame conflict for rising prices and 70% expect higher energy bills. Here's how brands…
Jio Story: How Local Voices Became India’s Shared Moments
Jio Story: Village video calls, hostel hotspots and festival reels show how local voices turned connectivity into shared memory.
62% now prefer being hard to influence to being influencers
TBWA Backslash finds 62% would rather resist influence than become influencers, and 75% doubt viral content is authentic. Trust beats reach.
Jio Story: Which Data Persona Did the Decade Make You?
Four data selves—Saver, Binger, Hotspot Hero, Reel Royalty—show how India moved from rationed data to shared ritual. A consumer behaviour read.
The Shared-Screen Psychology of India’s Pop-Culture Moments
Why a cricket huddle, a finale night and a wedding reel reveal the shared-attention layer behind India's data habit.
APAC Economic Confidence Dips to 49% Despite Stable Finances
APAC consumers can pay their bills but are cutting spending as economic confidence slides, finds Dentsu's Q3 2026 Consumer Navigator.
The Future Made Simple: Mummy, AI and the Cloud
Jio's 5G, cloud and AI future makes sense once it enters the kitchen. A mother asking AI for a dal recipe shows…
Heer by GIVA puts self-gifting at the heart of Diwali
Heer by GIVA's 'Heer Se Shuru Diwali' reframes festive jewellery as a gift for yourself, not just others. Here's the psychology.