Category: <span>Consumer Behaviour</span>
Jio Story: A Dal Recipe, a 5G Connection and an AI Answer
A familiar kitchen question shows what 5G, cloud and AI Everywhere actually mean—without jargon, for marketers and brand builders.
Kirana to Cloud: The Shop’s Second Memory Goes Digital
When the khata moves to the cloud, the kirana's memory becomes a service. Here's the psychology behind the quiet digital shift at…
Beauty’s next $2B market is the Ozempic face
Galderma, Natura and L'Oreal are testing products for facial sagging as GLP-1 drugs boom. Here's why the $2B Ozempic face market matters.
Jio’s Real Job Is Disappearing Into a Normal Day
From a chai-stall UPI tap to a study-group video call and a family road-trip map, everyday data has become quiet utility. Here's…
Jio’s Human Arc: Five Habits That Made Data Ordinary
From the midnight binger to Dadi's first video call, the Jio arc reads as five small habits—and a shift from data cost…
First Video Calls, Collective Nostalgia and the Brand Afterlife
Personal nostalgia is private; collective memory is social proof. Here's why the first video call home still carries brand weight years later.
Jio Story: The Habits That Outlasted the Data Meter
From cyber cafe queues to an always-on pocket, the real shift was mental: data stopped being a cost to ration and became…
AI is becoming the new gatekeeper for D2C discovery
A roundtable with D2C leaders breaks down why AI-driven discovery is rewriting brand visibility, content strategy and the purchase journey.
Dussehra Gold Volumes Fell 25% While Values Rose 30-35%
A Langoor and Quilt.AI study finds Dussehra shoppers kept rituals but shrank the purchase: gold volume fell 25% while value rose 30-35%.
The Four Data Selves That Outlived Scarcity
Scarcity shaped the habits, but abundance created four enduring data selves. Marketers should read beyond demographics.
Cricket Night, Finales and the One-Connection Huddle
How cricket nights, web-series finales and wedding-season reels turned one connection into a shared cultural ritual.
Festive gold volumes fell 25% as buyers went compact
A study across four metros shows how Indian consumers kept Dussehra rituals alive while shrinking gold purchases amid record prices.