Category: <span>Consumer Behaviour</span>

Myntra's Gen Z report shows K-beauty demand up 200%, men's skincare orders up 78%, and a prevention-first shift in how India buys…

NielsenIQ sees mini cans, personal packs and portion-sized formats shaping the 2035 shelf as households shrink and GLP-1 use rises.

The move from khata to cloud changes the shop's memory of customers. Here's what shifts for the kirana and its buyers.

Three ordinary moments—UPI at a chai stall, a video-call study group, maps on a family trip—show how utility becomes a daily habit.

Five familiar figures—the data saver, midnight binger, kirana owner, first creator and Dadi on her first call—show how data quietly became a…

Target is putting a TikTok-born sleep brand with a $300M second-year run rate in 550 stores to revive its falling home category.

The 2016 Welcome Offer was less a pricing move and more a reference-point reset. Here's what Indian marketers can still use from…

The real Jio-era shift was mental: when data stopped being counted, decisions moved from saving megabytes to choosing identity, ease and relevance.

Diwali 2026's shorter rush brings millions of first-time shoppers online. Brands that convert place trust cues where doubt actually appears.

Village-to-city calls, hostel hotspots, regional creators and festival feeds show why being recognised beats being targeted.

The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty aren't four markets—they're four moments in one day. Marketers who market to…

How cricket nights, web-series finales and wedding reels turned one phone into a shared cultural stage—and what that reveals about belonging.