Category: <span>Consumer Behaviour</span>
India’s luxury market to cross $12B by 2028
India's luxury market is set to pass USD 12 bn by 2028, but the real shift is from dictatorial exclusivity to collaborative…
Jio Story: The Five Habits Behind India’s Data Decade
The data saver, midnight binger, digital kirana, first creator and Dadi's first call reveal the habit layer Jio quietly built.
Why My First Video Call Home Works as Shared Nostalgia
Why a private first video call home became a cultural timestamp—and how brands can build on shared nostalgia without owning the moment.
Festive online sales to jump 29%, but shoppers stay picky
Indian festive demand is real but selective: YouGov sees shoppers holding budgets, Datum sees online orders rising 29%, and value now decides…
Jio’s Welcome Offer Rewired India’s Data Expectations
The 2016 launch didn't just change data pricing. It reset the reference point for trial, habit and daily mobile life—and left marketers…
India’s zero-sugar cola surge rewrites the beverage playbook
India's zero-sugar cola surge outran supply this summer. Wellness, younger buyers and quick commerce are making drinks an occasion-based game.
Then vs Now: From Cyber Cafe to Every Pocket
From cyber cafe queues to the always-on pocket, this Jio Story unpacks how unlimited data rewired India's daily consumer habits.
India’s Anime Boom Is a Branding Test, Not a Trend
India's anime fandom is now mainstream. Winning it means respecting lore, leaning into limited drops and showing up through gaming—not pasting on…
Jio Story: The Quiet Shift from Rationing to Reflex
In 2016, data was rationed. Today, it is an always-on reflex. Read the everyday psychology of Jio's shift from meter to background.
27 million women-led homes, yet ads show the nuclear family
Indian ads still default to mum, dad, son and daughter. Yet 27 million households are headed by women, and real homes are…
EDT’s Rs 1,000 crore ARR plan is a search-psychology play
EDT targets Rs 1,000 crore ARR in five years by turning branded search into demand. Here's the consumer psychology behind its D2C…
Village Calls, Hostel Hotspots and the Rise of Regional Creators
From village-to-city video calls to hostel Wi-Fi and festival reels, local voices became India's default feed. A psychologist reads the shift.