Category: <span>Consumer Behaviour</span>
Jio’s AI Promise, Explained by Mummy’s Dal Recipe
The future of 5G, cloud and AI gets easier to understand when Mummy asks for a dal recipe—and the network quietly disappears.
Royal Canin India plans 3x growth on premium pet food
Royal Canin India aims to triple its business in five years as India's pet food market heads to $1.5 billion. Here's why…
Kirana to Cloud: The Shop Stops Guessing
When the khata moves to the cloud, the kirana stops recording transactions and starts remembering customers. What that changes for the shop…
Jio Story: The Least Photographed Moments of the Data Decade
Data became invisible in the ordinary: UPI at a chai stall, a study-group video call, maps on a family road trip. Here's…
Jio Story: Five Habits That Outgrew the Data Meter
The saver, the binger, the kirana owner, the creator and Dadi map a decade where data stopped being counted and started being…
Jio Story: From Cyber Cafe Queue to Pocket Habit
How the end of rationed data turned a scarce utility into an invisible everyday habit, from cyber cafe queues to the phone…
Jio Story: Local Voices Make Distance a Ritual
Village-to-city video calls, hostel Wi-Fi and regional festival feeds show how a shared connection turns distance into daily belonging.
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
The data decade didn't just change what India does online; it split us into four distinct consumer selves with different emotional jobs.
No Chinese luxury revival? Growth halves to 4-5%
Bernstein says China's luxury recovery looks like an L, not a U. Brands must rethink pricing and value for money as growth…
Shared-Screen Psychology of Cricket, Finales and Wedding Reels
Cricket nights, series finales and wedding reels turn one connection into a shared stage. Here's the psychology behind co-watching.
Kirana to Cloud: The Counter Learns a New Memory
The khata wasn't just a ledger. When the corner shop moves its memory to the cloud, trust, credit and buying habits shift…
Jio Story: Why Normal Days Run on Invisible Data
When UPI at the chai stall, a study call and a road trip feel like one ordinary day, the psychology of invisible…