Tag: <span>consumer psychology</span>
Why Supertails put a family under the table this Diwali
Supertails’ #NoBangDiwali film swaps humans and pets, using humour to make viewers feel how fireworks change Diwali for animals.
ZOYA’s Her Again Woos Women Over 40 With Spice-Led Nostalgia
Tata's ZOYA and TBWA\Lintas use spice-led nostalgia and Anoushka Shankar to speak to women in their 40s and 50s, a group luxury…
Jio Story: After 2016, India Split Into Four Data Selves
India's data decade created four behavioural types: the Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Here's how to read them.
Country Delight puts 140 quality checks behind Rishab Shetty
Country Delight's Rishab Shetty campaign turns 140-plus daily quality checks and 4°C cold-chain details into a trust-driven brand story.
Why Madewell’s NYPL Book Girl tee sold out in 20 minutes
When reading becomes niche, bookish merch turns into identity. Madewell's NYPL Book Girl tee sold out in 20 minutes—here's the psychology.
Bosch’s Kitchen Up Sells Progress, Not Kitchen Specs
Bosch Home Appliances launches Kitchen Up with Vikrant Massey, using his personal journey to sell built-in kitchens, not specs.
Jio Story: Three Everyday Utilities Explain India’s Data Decade
Three ordinary moments—UPI at the chai stall, a study video call, maps on a road trip—show how data became India's quiet utility…
Video commerce could add $25 bn to India’s GMV by 2030
Creator-led video is turning reels into storefronts in India. Inside the live commerce and shoppable-clip push from Amazon, Flipkart, Myntra and Meesho.
Lenovo turns a tablet launch into Broadway theatre
Lenovo India's #DamnTheOdds turns the Idea Tab Pro Gen 2 into a Broadway musical. Here's the psychology behind the theatre-tech pitch.
Collective Nostalgia: The Real Legacy of India’s 2016 Data Moment
The 2016 data moment lives on as a shared memory, not a tariff. Here's why 'my first video call home' became collective…
Jio Story: The Welcome Offer Reset India’s Reference Point
Jio's 2016 Welcome Offer did more than give away data. It reset India's mental benchmark for what data should feel like—and left…
On and Zendaya Turn a Shoe Launch Into an Action Movie
On's new film with Zendaya, designed by Law Roach, frames a sneaker launch as a martial-arts action movie. Here are the behavioural…