Tag: <span>consumer psychology</span>
The generosity boom is really reputation marketing
Anthropic pledges 5% of its value to a public fund, Musk promises SpaceX shares for kids, and Washington mails $500 checks—but the…
Jio Story: The Welcome Offer That Reset Data’s Baseline
How Jio's 2016 Welcome Offer reset India's reference point for mobile data—and the behavioural lesson marketers still use.
JK Cement’s ₹394 cr paint bet is a trust transfer play
JK Cement followed its putty customer to the paint counter and used the MaxX umbrella to hit ₹394 cr in paint revenue.…
Air France’s Eiffel Tower ad and the psychology of elegance
Air France returns to French TV on 8 March 2026 with a campaign built on 'Elegance is a journey.' Here's the behavioural…
Jio Story: The One-Phone Crowd and Shared Attention
A cricket huddle, a web-series finale, a wedding-season reel: when one connection becomes a crowd, attention turns social. Here is the psychology.
Titan’s Zoya chases ₹500 crore without losing exclusivity
Titan's luxury label Zoya targets ₹500 crore by FY27 on 30% brand growth. Can it scale without diluting the exclusivity that makes…
Jio Story: Five Human Scripts on One Data Plan
The data saver, midnight binger, kirana owner, creator and Dadi reveal how one connection hosts many behavioural scripts.
What Messi’s farewell can teach brand custodians about turnarounds
Lionel Messi's late-career turnaround for Argentina offers a playbook for brands that need to reverse a narrative, from Vera Wang to Nykaa.
When Jio’s Data Reset Became Collective Memory
Why the 2016 data reset and the first video call home became collective nostalgia, and what that shared memory can teach brand…
Delivery is 11% of India’s food services, premium is next
Premium delivery is 11% of India's food services and rising toward a fifth. Prashant Issar makes the case for treating it as…
How the Welcome Offer Rewired India’s Data Psychology
In 2016, the Welcome Offer turned data from a scarce metered resource into an everyday default. Here is the psychology marketers can…
The $681.3M psychology behind pop-star residencies
Why Harry Styles, Usher and Adele are betting on destination shows—and what the format reveals about scarcity, status and fan economics.