Tag: <span>consumer psychology</span>
Why blank faces make the Lego x Daft Punk collab work
Lego and Daft Punk are collaborating, but the real story is how two faceless icons use projection to build devotion, legacy and…
Why Food Brands Are Winning in the Shower
Food brands are moving into the shower. Ipsos says the smartest extensions migrate rituals, not categories, and win by owning feelings.
Jio Story: Mummy’s Dal Ask Is the Quiet AI Demo
How a kitchen recipe query shows why 5G, cloud and AI Everywhere work only when they disappear into small, familiar daily habits.
Parachute Advansed Gold sells girlhood, not hair oil
Marico's new Parachute Advansed Gold film uses coastal Andhra traditions, braids and friendship to sell girlhood, memory and emotion instead of hair…
Jio Story: How Chai, Class and Road Maps Made Data Invisible
How Jio turned data into an invisible daily utility: UPI at the chai stall, a study call, and a family road trip…
OLAY rewrites ageing, one search result at a time
OLAY's Rewrite the Signs of Ageing uses AI search results and survey data to reframe ageing as confidence, wisdom and earned strength.
Boost Mobile Works Its Arse Off in Love Island Villa
How Boost Mobile used Love Island Australia's phones, challenges and social moments to hijack attention—and what marketers can steal from it.
What ‘My First Video Call Home’ Taught Brands About Shared Memory
A first video call home feels private, but millions remember it the same way. Here's how shared firsts become collective nostalgia—and why…
Jio’s Welcome Offer: How Free Rewired India’s Data Expectations
The 2016 Welcome Offer wasn't a cheaper tariff—it was a reference-price reset. Here's what marketers learned when free changed India's data expectations.
Comet bets on Saif Ali Khan’s quiet appeal for Aeres
Comet signs Saif Ali Khan for Aeres, betting that his quiet, cross-generational appeal will sell understated sneakers better than loud celebrity energy.
Jio Story: The Four Data Selves India Recognises
A decade after unmetered data arrived, four consumer identities explain India's digital behaviour: the Data Saver, Midnight Binger, Hotspot Hero and Reel…
Kenstar banks on real-life chemistry to sell 7-year trust
How Kenstar’s “Heats Fast, Make It Last” campaign uses Rajkummar Rao and Patralekha’s real-life chemistry to sell water heaters.