Tag: <span>consumer psychology</span>
What Pulsar’s Definitely Male Taught Marketers
In 2001, Bajaj Pulsar stopped selling engine specs and sold a male tribe. The campaign’s identity-led psychology still shapes Indian advertising.
ASCI: 60 of 61 nutraceutical ads broke code
ASCI reviewed 61 nutraceutical ads and found all 60 concluded cases violated its code. Here's the psychology and the compliance lesson for…
Saver, Binger, Hotspot Hero, Reel Royalty: India’s Data Selves
India's unmetered decade didn't just change data plans. It created four data selves: saver, binger, hotspot hero and reel royalty.
Jio Story: Pop Culture’s Best Seat Is Shared
The cricket night, the finale, the wedding reel. India's pop culture now gathers around one screen. Here's why shared viewing became the…
Bla Bli Blu’s #SayNoToGifts ad makes generic gifts the joke
Inside Bla Bli Blu’s Diwali film: soan papdi as punchline, a fake gifting ban, and the psychology that makes generic gifts feel…
Jio Story: 5G, Cloud and the Dal Question at Home
5G, cloud and AI stop feeling distant when Mummy asks for a dal recipe. The psychology of making future tech feel like…
Eatopia Honey Jams: Farah Khan sells no sugarcoating
Farah Khan brings her plain-spoken style to Eatopia Honey Jams, making clean-label claims feel like an everyday choice.
Titan’s Chosen Family ad redefines Diwali gifting
Titan Watches’ Diwali campaign builds family from friendship and kitchen camaraderie, using a watch as the gift that marks chosen bonds.
Jio Story: The Five Faces of India’s Unmetered Decade
Five recurring characters reveal how India's relationship with data changed from rationed supply to identity, trust, care and a daily creation.
MRF’s 87.7 Brand Strength Is Built on Racing, Cricket and Muscle
MRF's 87.7 Brand Strength Index is a trust score. Inside the layers—mascot, cricket, motorsport—that make invisible quality feel real.
Westpac NZ gives Kiwis’ money worries a voice
Westpac NZ's Collective Thought turns unspoken money anxiety into a visible, shared presence. Here's the psychology behind the cloud-thought idea.
Finfluencers, trust and a $350B buying question
SEBI's finfluencer warning collides with a $350 billion creator economy. Inside the debate on whether credibility can be monetised without being spent.