Tag: <span>consumer psychology</span>
Spotify’s Gullak Diwali ad turns chores into family fun
Spotify India's Diwali films with the Gullak cast use household chores and Bollywood classics to make music part of festive prep.
The psychology of Rajnigandha’s community Diwali ad
How Rajnigandha’s Diwali film uses shared rituals, social proof and rosy retrospection to sell belonging over product features.
Anmol Biscuits’ Diwali film turns distance into a gift moment
Anmol Biscuits' 'Rishton Ka Uphaar' film makes a son's absence the reason its Uphaar Box matters. Here's the psychology behind the campaign.
Castello’s animatronic cockatoo interrupts mindless eating
Castello's new Australian campaign uses an animatronic cockatoo and a fake meal-replacement stunt to attack eating on autopilot.
The Face Shop Glow Before You Go: Skin First, Makeup Later
The Face Shop's festive campaign reframes Korean skincare as the first step in Indian celebrations—before makeup, outfit and occasion.
Rajinikanth’s 50-year run is a masterclass in brand relevance
A 50-year film career, century-old medicines and the product lifecycle trap: what Rajinikanth teaches marketers about keeping legacy brands relevant.
Shriram Life’s 99.12% Claim Ratio Becomes Its Campaign
Shriram Life's new ad pivots from policy benefits to claim settlement, using a 99.12% ratio and a real family's story to sell…
The Face Shop flips festive beauty order with skincare first
The Face Shop's Diwali campaign reframes skincare as the first step of festive prep, not an afterthought, turning routine into ritual.
Dabur Real’s Diwali ad puts friendship before the product
Dabur Real’s Diwali film leads with a child’s act of friendship rather than the pack, a lesson in emotional branding and festive…
The Psychology Behind Nuvoco’s 12.5 Million Garba Reach
Nuvoco's Gujarat Garba property crossed 12.5 million digital reach. Here's the behavioural science that made a cement brand culturally sticky.
The Psychology Behind Contiki’s On Contiki Micro-Drama
Contiki's GO WANDER launch swaps brochure ads for a Gracie Otto-directed micro-drama. Here's the psychology that makes it spread.
Helios Luxe’s new film sells the story behind the dial
John Abraham narrates Helios Luxe's campaign on the philosophies behind luxury watches, shifting focus from product features to brand stories.