Tag: <span>consumer psychology</span>
CEAT’s Brand Evolution: From Rugged Rhino to Smart Mobility
CEAT replaced its rhino and ‘Born Tough’ tagline with a safer, smarter mobility purpose. Here’s what the repositioning teaches brand leaders.
What Somany’s Brand Refresh Teaches About Durable Positioning
Somany's shift from a celebrity tagline to an architect-focused identity shows how brands stretch across emotional and technical buying jobs.
What BMW’s Ranveer Singh bet says about brand voice
BMW India has named Ranveer Singh as Brand Voice for the new 7 Series. Here's why the pairing is a lesson in…
What France’s Anxious Shoppers Reveal About Consumer Psychology
French shoppers are splitting steaks, skipping wine and watching prices. Here's what that anxiety reveals about consumer psychology.
AI Search Now Decides Which Brands Get Quoted
Answer engines went from 634 million to 904 million monthly visitors in a year. Here's what earns a citation, what's a myth,…
Attention Isn’t the Problem. Decision Confidence Is.
Honasa's Saahil Nayar argues brands don't lose because of clutter but because they fail to reduce buying uncertainty. Here's how to build…
Air India x IHG: The Psychology Behind Points Partnerships
Air India's Maharaja Club and IHG One Rewards now swap points. Here's the consumer psychology that makes loyalty tie-ups quietly powerful for…
Why B2B Buyers Are Just As Emotional As Shoppers
An auto industry brand chief argues component makers should borrow FMCG's loyalty playbook. The psychology behind why procurement decisions are pre-decided.
Why Luxury Hotels Are Chasing India’s Pilgrim Economy
India's $60-bn religious tourism market has almost no branded hotel supply. Here's the consumer psychology behind devotion, comfort and brand permission.
Bengal’s Tourism Rebrand: The Psychology of ‘Feels Different’
West Bengal's new tourism identity and Rs 500 crore infrastructure push shows why place branding wins on feeling, proof and rituals -…