Tag: <span>consumer psychology</span>

New Snapchat-Omnicom research shows 91% of India's Next Gen pay more attention to funny brands—and forced humour can backfire. Here's what marketers…

Affordability is only part of the story. Local relevance, social proof and lower trial risk are reshaping India's beauty basket.

Bharat Lab and Rediffusion map everyday Indian habits—bargaining, festive buying, kitty parties—into a consumer behaviour playbook brands can test.

TikTok Shop says 94% of U.S. luxury resale revenue now comes from livestreams. The psychology: live trust, social proof and community.

Swiggy’s Noice has reached 46 categories, 380 SKUs, and one in ten Instamart baskets. Here’s the behavioural strategy behind the quick-commerce own…

Policybazaar data shows 61% of Gen Z have bought or considered health insurance, but only 19% term. What the psychology behind the…

Kalyan Jewellers launched Akshaya Thanga Maligai as a separate Tamil brand, revealing how regional identity and mental accounting shape buying.

FSSAI's 150+ notices and proposed red front-of-pack warnings are forcing FMCG brands to rethink label language and evidence.

Perception gaps in London policing reveal why marketers should diagnose before persuading. What people believe is often shaped by distance, not data.

Restroom, bathroom, water closet: the euphemism treadmill shows why consumers, not brands, ultimately decide what a name means.

The Gourmet Cafe plans 36+ India outlets in five years and a multi-brand play. The real story is how scarcity and anticipation…

Complan is shifting its iconic Complan Boy from advertising character to real teen achiever. Here’s why the refresh works for a legacy…